Landing Page Mistakes
Much of marketing efforts goes in getting people to your website. Many strategies, lots of budget and time are spent for getting correct prospect. These all effortscan get huge rewards if the pages where they are lead have ingredients to hold them. In most cases online visitors judge a company by look of its first page.Underthese circumstances designing of landing page of your site or blog has to get great attention. A small mistake in designing can be the sole reason of failure of anentire campaign. Below we list few common mistakes and also suggest how to avoid them.
• Unrelated or not so attractive heading
There are thousands of pages on web space to catch the attention of your client.Amidst lots of clutter one thing that can help you hold client’s attention is heading of your landing page. A person coming to your page shall be forming an impression in first two seconds of their visit and mostly just by going through the heading of your page. In this condition if your heading is unimpressive that can be instant turn off. Ideally a heading has to give an idea what the page or an article is all about, but adding some catchy words are always welcome. Heading line should appeal to the reader and make him go through an entire page.
• Not asking for action
You have got people to your site for some specific reason. This reason can be sales of some product or information about your services or might some account opening. The first page where client comes after clicking on your link has to guide a visitor to that specific goal. You have to make this action evident to all visitors.Nothaving any actionable can lead to no result and failure of all marketing efforts.
• Giving too many options
Putting all products or services on the landing pages seems very alluring, but this not a good idea. As research suggests, too many options on first encountercanconfuse client and might delay the purchase. So having single aim for visitors is the best idea.
• Not following basics of webpage
Basic principles of designing a webpage like having uniform fonts, sober colors,giving sub headings to different parts of the page and highlighting important contentare few things to be followed. Your page has to look uniform to a reader and should not be uneven in nature.
• Enforcing a picture or an image
A well known fact is that a beautiful image can be a big boost to holding capacity of the page, but the image has to be in relevance to the content. Just drafting animage without any value addition to content can be a big distraction. Image of your product or satisfied client is ok. But having some beautiful models just to addglamour is not advisable.
Makemylandingpages Create outstanding landing page, landing page design, for your business, which will help you in quickly selling your products & services. We are a highly qualified & certified team of best landing page. Email us at: design@webindiainc.com
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