Your Flyer Distribution Mediums
How do you distribute your custom flyers? If you are new to color flyer printing, I would imagine that you will just do it by hand just like most people. While this is still a great and proven method in distributing color flyers, you should know that there are other more creative and perhaps more effective methods than that traditional hands-on approach. Let me list down a few more additional custom flyer distribution mediums that you might be interested in using for your marketing campaign. Just read on below and learn.
• Flyers by mail – First up, we have flyers by mail. If you already have an existing direct mail marketing program, or if you mail your loyal customers or subscribes frequently, then it is possible to piggy back your flyers with those mail materials. All you have to do is to create small flyers that will fit those mail in envelopes and you’ll have a great extra distribution avenue for your flyers. Your loyal customers and subscribers should get additional information about any of your new product offers easily.
• Flyers with packaging – Now, if you sell a lot of things for your business, what you can do to get some more alternative distribution done with your color flyers is to basically include them into product packaging. People will hardly refuse a flyer if it is already integrated into the packaging or container of your product. So for every customer you get from your shop, the products that they buy can have those special flyers which they can peruse. You’ll have a high chance of getting that customer again to your shop just because you already gave them a new offer through that flyer in the packaging.
The good news is, it is easy to integrate flyers into product packaging actually. In most cases, you can just staple them or pin them to the packaging. No other expertise required really and no flyer customization needed.
• Flyers with freebies – Now, an alternative medium for distribution of flyers is with the use of freebies. You can give away things like free bookmarks, greeting cards, candies and other stuff on special occasions and just attach your flyers with those things. Again, people will hardly refuse a flyer if it is attached to a great free thing from you. You can actually dispatch tons of flyers with this method and you won’t even have to walk around giving them away.
• Passive flyer slots – If you have great looking flyers, what you can do as a simple medium for distribution is to create some passive flyer slots or racks in certain locations. You can put in a rack in your store or maybe even outside of your store where people pass by. As long as your color flyers are distinctly made and they can distract people long enough, they should get picked up with little trouble from you.
• Flyers with other prints – Finally, you can just piggy-back your flyers with other prints that you are able to access. For example, you can team up with your local paper to have your flyers inserted with their own prints (for a price of course). You can also piggy back your flyers with your own shop catalogs and other types of marketing prints. This will only require minimal effort and maybe some extra cost but you’ll have an extra avenue for flyer distribution that does not involve actually handing them out.
So there you have it! With all these additional avenues of flyer distribution, you should get your custom flyers out there to more people and have a greater impact. Try them out for yourself!
For more information, you can visit this page on custom flyers and color flyer printing
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