How To Write A SEO Friendly Page Title?
While many webmasters do not give their websites’ page titles much though, the truth is that they matter for both users and search engines alike. The whole idea of using a catchy title is to offer the visitors a short description on what they can expect to find. In addition, by using a SEO friendly title you can be sure that your content will appear in the Google searches. However, it is important to note that even though your aim is to rank higher in search engines, this does not mean that you want to use SEO words that people seldom click on.
As a rule of thumb, a HTML title needs to have under sixty characters, as otherwise it will not be indexed by the big search engines. Still, if you want to make sure, try to condense the information and avoid the character limit cap. In case you are considering splitting your page title in two sections, then it is advisable that you use the SEO friendly keywords in the first part. Even though you are to use the keywords first, do your best to create attractive titles. In addition, another good idea is to research your keywords accordingly, as no potential customer will be interested in clicking on what appears to be spam.
While your titles do not have to be an exact match of the headline article or post, you will need to be careful about how often you are repeating your key phrases. In fact, the idea that if you were to repeat the main keyword over and over again, you will magically rank higher in search engines is a pure misconception. After all, you will still need to create the impression that visitors will be missing out on great deals or very useful information if they do not visit your page. Overall, the ideal situation would imply designing a title that is optimized for the search bots as well as potential customers.
When designing your page titles, do not forget to account for your target population. The preferences and characteristics of the main audience cannot be stressed enough. Consequentially, one of the biggest mistakes you can make is to design them in a way too general manner. For instance, if you own an online florist delivery service in Baltimore, then your title should be localized. What this means is that you will benefit more from creating a title such as ‘Cheap flowers in Baltimore’ instead of flowers.
It is equally important that you create different titles for all pages of the website or else you will be pretty much competing with yourself. Regarding this aspect, keep in mind that they have to be crafted in accordance with the content you have on that page and the keywords you use. What this means is that you draft them in a descriptive manner by using natural language and incorporating more than the keyword. Lastly, you will need to be original, as this feature is highly appreciated by customers and search engines. In fact, considering the steep competition between online business and the amount of content uploaded daily, originality is extremely important.
Confused about SEO? Let the search engine optimization experts at www.freedomseo.com.au help you out and drive your worries away!
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