How to Get your Envelopes Opened
Your materials set the stage and your words set the impression. If you are selling to target customers, the first impression to convey to them will speak volumes about you and your business. It will also determine what will happen next. Will they consider your offer and call you? Or simply throw away your material?
A good first impression is important if you want your business to succeed. People don’t often bother for second impression. What their initial impression of your will stay for a long, long time. This is why it is necessary that you convey a good first impression to your customers and prospects.
So, what’s the best way to make a good first impression? Aside from a face to face meeting, there are other ways you can to do tell people just how impressive and credible your business is. One good example is through envelope printing. Every time you send letters, brochures, or other mails, the first thing people often see of your business is the envelope. When they open their mailbox, they will often sort their mail based on those that interest them and those they consider as junk mail.
It is important that your mail belongs to the interesting group. To do this, you need to make sure your envelope is impressive and catchy enough to stir people’s curiosity. You can always start with color of the envelope. White is the standard color, but unless you use first class stamp, the result will be disappointing. You can always use colored envelope such as pink, red, and yellow.
It’s vital though that you pick the color that is relevant to your business. If you are selling shoes, go with vibrant colors, but if you sell medical services, you might want to stick with neutral colors.
Aside from colors, you can also consider putting a glassine window where people can take a peek at the contents of the material. If they see something interesting, they will surely open it to know what the mail is all about.
A rubber stamp effect is also effective in creating a sense of urgency. If you have a rubber stamp, you can stamp it at the back so recipients will be convinced that the mail is important and urgent. Just make sure that the design of the stamp look authentic.
You can also write a catchy tagline at the back of your envelope templates to further stir people’s curiosity. For instance, you can put a “Private Invitation” tag which will make the recipient think that they might be invited to a special event. Catchy taglines like these never fail to make people curious and interested in the mail they received.
However, beware of promising the moon if you cannot actually give it. Don’t make promises that you know you won’t keep. Just offer something you know that you can give without sacrificing anything. You don’t actually need to give superficial offerings just to encourage people to open your mail. Keep in mind that your envelope is your silent salesman. You need to make sure that it represents you well and give you the first impression you desire. If you can do this, you can be sure to get your envelopes opened and draw in the customers you want.
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