Environmental Degradation, Export Enterprises Offer Skills Abrasive Escort
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Hardware Network HC: In recent years, China’s hardware industry to grow 20% a year, the annual output value reached 400 billion yuan, but the face of this crisis, companies generally negative response to weakness.
Plight are many reasons for the formation of the first “Chinese hardware companies are mostly based on large inflows of the extensive growth mode, the international environment Any sign of trouble, companies may be at a loss.” Made in China by the subprime mortgage crisis and internal cost pressures, is accelerating the transfer of the international order, China’s hardware manufacturing cost advantage is reduced. In this environment, enterprises to accurately grasp the needs of customers, products, offer an accurate grasp of skills, try the case without lower prices, the same deal.
First, we should be clear question: What is the real price-fixing? The answer is: The customer’s subjective manipulation of prices in the price of a product, although its development to be based on certain values, supply and demand, the policy may be, but in the eyes of the user, expensive and inexpensive two concepts, often by buyers the intensity of demand, demand levels, purchasing power and the psychological factors, with a strong subjective, at least under the following conditions, the level of the user of the product price is not sensitive.
1, when the user needed, no special attention to the price, if they sell the product is what customers needed, his main concern may not be the price but the delivery time.
2, more advanced products, the price impact on smaller transactions. Abrasive-resistant high-grade companies in the sales block supplies, advanced craft, or to meet the needs of a particular user, or mainly to meet the needs of high-level product, the price becomes insignificant. All products are customized for the user, the price on the sales side in general are also very beneficial.
3, to purchase a product as an investment, the buyer will not be too sensitive to price. Users that purchase of a commodity is an investment, or the value of a commodity through the use remain unchanged, or even the value of the price of their product will not be too sensitive.
4, the sale of products in the customer purchased the smaller the proportion of products, customers consider the price factor is also less.
5, distributors to consider more than profits, and less concerned about the price of the product. Distributor of products, they mainly consider the extent profits are relatively less concerned about product prices, this is because: the price of products with low profit, low price they are interested in the products, and vice versa . Therefore, the businessmen are not concerned about the price level, but first consider how much profit.
6, and friendly attitude can affect the price of the views of customers. In the product sales process, if the distribution of personnel to the customer service attitude is good, such as the reception warm, detailed description, to help purchase, free shipping, etc., that he would rather pay more fees is willing. They will distribute any kind of service personnel are seen as some form of price reductions.
Thus, in the above circumstances, the user of the product’s price is expensive or cheap has a strong subjective judgments, while, through the efforts of sales staff is completely possible to change the user’s view of the deal.
Offer when negotiations skills in discussion, the same price, distribution and officers to take certain policy problems can be due to price negotiations impasse, the risk transfer security, or may be because higher prices affect the order users into happy to accept this price deal.
One, offer fully prepared before First, careful analysis of customer’s purchase intention, understand their real needs, can be targeted to out a good quote. Some customers low prices as the most important factor in the beginning, they reported to him close to your bottom line price, then the likelihood of winning big orders.
Second, make the market tracking research, clearly the latest market trends. As the high degree of transparency of market information, market price changes more quickly, therefore, exporters must be based on the latest market price quoted – “follow the market,” the possibility of trading transactions only.
I am an expert from China Quality Dress, usually analyzes all kind of industries situation, such as granite umbrella base , topless golf.
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