Search Engine Optimisation: The Key To Business Online Success
In this day and age the internet should be an accessible as well as successful supplement to businesses’ marketing techniques. Therefore SEO (search engine optimisation) is an important marketing device for businesses to make use of in order to generate more business from the net.
SEO along with online marketing is a lot more complex than simple submissions to search engines. To attain increased volumes of visitors, your site needs to be SEO engineered for searching. It is unusual that sites will get to the top of search engine results positioning by chance, especially on the more competitive key terms. Page one positions are most likely the product of well applied search engine optimisation techniques. Are you aware how well your site is set up for SEO success?
Search Engine Optimisation is the practice of modifying a site so that it is Search Engine Friendly. Search Engines, for example Google or Yahoo! send out computer programs called “spiders” or “robots” to scan your site. If a website can be properly read by the spiders, there is an increased possibility of achieving desirable results in the Search Engine Result Pages (SERPs). Search is huge news. Basically – if you are not seeing your website at the top end of Search engines on searches strongly related your business, your search engine optimization is letting you down and you are losing out on valuable sales.
Whilst you deals may be better, your prices lower and your service superior, if people can’t find your offerings quickly and easily then to put it bluntly – you don’t exist. With 80% of people who search online never venturing beyond the first page of search returns and 50% of them only likely to visit sites listed within the top 5, you have a small window of opportunity. It’s important to do all you can to be sure that you are there too. Cue SEO.
Organic SEO, also known as natural search engine optimization, refers to listings of search returns you see when you enter a search query. Your organic rankings can’t be influenced by bidding on search terms (PPC) or buying sponsored links. Only search engine optimzation can influence them. Google assesses a search query and returns what it considers to be the most relevant pages based on its search algorithm (a set of more than 200 ‘signals’ that it uses to match queries with pages stored in its index).
Search engine optimization needs time and it needs commitment. Most of all it needs a considered and professional approach. Here are the 3 all important facets of SEO that when applied with experience and expertise are almost guaranteed to boost ROI.
1. On page SEO – is the term for optimisation that takes place on your site for example applying appropriate meta tags, keywords and content to your homepage and web pages.
2. Off page SEO – represents any work you do that encourages links to your site, for instance from online articles, press releases or even editorials. Inbound links are essential and links coming from well-trusted and well-ranked websites can play a crucial role in elevating your web site above the competition.
3. Conversion. It’s all very well attracting traffic to your website, but unless you are able to convert that traffic then the whole process is a waste of time. An often overlooked yet vital element of effective search engine optimisation is conversion. Properly designed landing pages result in site visitors completing calls to action such as placing an order, renewing a subscription or casting a vote.
Do not take chances with your business online- be sure that your site enjoys correct search engine optimisation.
To get seen on page one of Google using effective and secure seo techniques use the SEO company KPI, the author has was worked for several years with KPI.
Processing your request, Please wait....
