How You Can Save Money While You’re out Shopping
Ever since the medium of advertising was invented, companies who need your business have been trying to reach you wherever you are. With the advent of wireless, and then television, it became much easier for advertisers, as it meant they would be able to reach their prospective consumers in the comfort of their own homes. Combine this with the time tested methods of billboards, newspaper and magazine advertisements, leaflets and the like, it is possible to reach people almost anywhere.
The internet has made this easier still. Since it was invented, advertisers have been utilising pop up ads, as well as banners and sometimes full page adverts, to direct users to their own websites, but this was really the tip of the iceberg when it came to selling things to people. It was the creation of the mobile internet that really brought the medium to the standard it’s at today; smartphones are on the rise, and people can access the internet on everything from tablet PCs to portable games consoles.
With it being so easy to get messages across to consumers, it was always inevitable that the number of advertisers would reach a saturation point. With so many companies in competition for your business, the obvious way to attract it is by offering a better deal for your products or services than your competitors are offering for the equivalent. So the adverts companies send to people are not just to raise awareness of their brands; they are also to raise awareness of the deals they can offer to you.
With the internet on mobile devices, as well as their access to Wi-Fi and Bluetooth networks, it is becoming the norm for companies to try to attract business into their shops while their customers are already out shopping. Proximity marketing is one of the best ways to do this, and it is really starting to become more popular; once a potential consumer comes within range of a transmitter, be it Bluetooth or Wi-Fi, a message will be sent to the user’s mobile device. Many advertisers use this message as a sort of discount card that can be displayed at the checkout in a shop, and can give the user money off, or two products for the price of one; pretty much anything it takes to get the customer inside the shop.
In future, if you’re out shopping and you receive a message to your mobile phone, or you see a billboard telling you to switch on your Bluetooth; you know you could save yourself a lot of money around the town centre if you do.
If you’re in Preston offers are available in the town centre if you switch on the Bluetooth on your mobile phone. JungleDrum is a mobile marketing platform that specialises in saving you money with exclusive deals.
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