What a Good SEO Agency Is Capable of Delivering – Part 2
In the first part of this article some of the myths created by Search Engine Optimisation companies were debunked, but there are many things that a SEO agency can offer you as well. The first part of the article dealt with minor website tweaks; which leave no superficial damage to your site; and how they can propel you up the search result rankings of most major search engines, given time. As stated before, this isn’t going to happen overnight, but you should see results fairly quickly.
However, optimising your website itself is only a small part of the battle: there’s a reason it’s called Search Engine Optimisation and not website optimisation after all. Most Search Engine Optimisation companies will offer you a deal based over time, and you’ll be wondering why they’re not charging you for a one off service.
Back linking is one of the main reasons for this. The amount of links your site needs to reach the dizzying heights of the first page of results is unsurprisingly quite large. SEO agencies can create these links for you, but it takes time to create the amount that are required. As mentioned before, you’re not going to see overnight results, but within a week or two you’ll be ahead of websites that don’t have the benefit of a Search Engine Optimisation company working on them. If you’re interested in getting up the rankings then it’s not the worst thing to get a short term contract drawn up, but you’re never going to reach the top, and it’s unlikely that you’ll get anywhere close, unless your website is specialising in something that almost nobody else is.
Which is when it’s very important to make the next point: an SEO agency that tells you they can get you to the top of the rankings for a search time like “holidays” or “electronics”; something extremely generic with massive search volume; is either lying, or is going to cost you an absolute fortune. Unless you’re a giant in the retail world, you’re not going to beat the other giants in the retail word for generic keywords. You need to think a bit outside the box. This is one of the things that an SEO agency can offer: many Search Engine Optimisation companies will do this sort of consultation for free, but you can be sure that a good SEO agency will do their research once you’ve shown an interest in working together; a good SEO agency will be able to tell you what keyword you need to be aiming to optimise your site for. It might not be the word you think people are searching for.
If you think you can benefit from SEO services, many agencies will offer you a free consultation and tell you what they can offer. If you’re in the UK, a digital marketing agency Preston based can help you to get your site up the search engine rankings without confusing you with jargon.
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