The New Age of Marketing in 2011
The marketing industry is going through a revolution and the way companies look at marketing is changing. Marketing has traditionally been all about offline promotions such as newspaper adverts or direct mail, but these can result in a small uptake on your advert or marketing promotion based the board target market. This is because the traditional forms of have been unable to really target their market apart from the type of publication or the areas that they send their promotions out to.
With advancements in tracking and internet suppliers now selling the details and browsing patterns to data companies, it has never been easier for companies to target the correct users online. This has led to more and more companies looking to their online digital marketing channels for new leads and new customers. A big part of digital marketing is to make sure that you are informing the customer about your marketing message through your website.
Creating a good website is not an easy task as there are number of important elements you need to consider when designing your website. These can be anything from whether will your website engage the user, to making sure that your message is put across to the user in the correct way to keep them on your website to purchasing a product.
It is also important to make sure that your website is user friendly and customers do not find it difficult to navigate around your site. Another key are when designing your website is to be creative and make the website as eye catching as possible, as reports claim that you only have as little as 10 seconds to impress an internet user before they get bored and leave your website. Although each one of these factors is important to bear in mind, you also need to make sure people find your website. This is why it is important that your website is built with search engine optimisation in mind so that you can target your customer by keyword or even via SKU code.
In summary, with the numerous advancements in the digital marketing and web design techniques available, it has never been more important to make sure that digital marketing is on your company’s radar. With all factors put together it now means that the digital market is more important than ever. With internet technologies moving forward all the time it is important to stay in touch with new digital marketing trends.
If you’re based in the UK, you might be looking for website design companies London based or SEO Services London based, some companies specialise in both.
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