AW11 trend – Shift Dresses

A style classic, shift dresses are making a return this season thanks to the revival of the sixties trend. Embrace fashion’s feminine mood and pick a shift dress for elegant and understated style by day or night.

Peter Pan collars, colour blocking and contrast trims add a modern edge, but the clean, streamlined shape remains. At River Island, you can fully swing into sixties style with their great collection of women’s shift dresses in a number of styles and shades.

PU detailing gives a nod to AW11’s fetis.h trend, while a black and white shift ticks off the monochrome look – whatever trend you want to work this season, it’s easy to do in a River Island shift dress.

It’s not just designers who are loving shift dresses, celebrities are getting in on the act too with Mollie King from The Saturdays stepping out in a River Island emerald green shift dress. With contrasting trims and a black neck tie detail, it’s a great way to try the sixties look, as well as having a touch of girl meets boy about it. The best bit? At just £28 it’s an affordable way to bring your wardrobe up to date!

The great thing about women’s shift dresses is that while they may be having something of a fashion moment, they’re not too trendy that you can’t wear them again once we move into the next season. Timelessly chic, shift dresses are a style staple that will see you through season after season, not to mention from day to night.

If you’re looking for shift dresses to bring your look up to date, look no further than River Island – their full collection is available both online and in-store, with prices starting at just £25 they’re an essential buy!

About the author: Jennifer Winnett is a shift dresses loving fashion student

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