Simple Link Building Mistakes to Stay Away From
Link building happens to be one of the most important elements of an SEO campaign and to get your site ranked in the search engines. But that doesn’t mean you should get them from just anywhere at any price. Link building, if done the wrong way, will always result in spending more time and more money. If you’ve decided to build links to your sites, then it’s best to do it correctly. While the short cuts look appealing, it won’t be worth it if Google bans your site. In the last couple of years, the approaches for link building has changed. The fact remains that it’s not as easy as it used to before. Google and other search engines are coming down hard on those who try to game the system. There are still plenty of black hat marketers who use unethical means such as comment spamming on blogs, link farms, etc. Simple speaking, effective and accepted backlinking requires time to execute, and that’s why it’s easy for a marketer to make a mistake with backlinking.
Failing to check for the “no follow” tag is something a lot of marketers forget about, or don’t know. When a link is ‘no follow,’ the engine spiders will not follow that link – but in a certain way. If your link is placed on a page that uses the no-follow link attribute, then your link will not be able to pass any ‘link juice’ to your site. It’s a good idea to check before posting, and it doesn’t matter what kind of link it is.
Some link exchanges provide link building services, but not all of them are honest. Link exchanges are still effective and are white hat SEO, quite a few are not worth it. If it’s a scam – then you’ll get either a no-follow link or your link is removed after you’ve verified it’s there. So whenever you’re building your links, you have to check from time to time if your link is valid or not, and work with a reputable link exchange if you have to.
Another mistake that webmasters make is that they get backlinks from websites or pages that contain lots of links. But the plain fact is that a backlink is known to hold more value if it’s coming from a page that doesn’t have a large number of backlinks. Many of these pages happen to have 200+ backlinks and having your link among all these links wouldn’t make much of a difference. Unfortunately, some sites and directories use “nofollow” tags with any backlinks they add to those pages. Your backlink will only count if you can get the webmaster to agree to not add “nofollow” tags to your link, otherwise it’s worthless.
Linking has both well-known and little known rules that are important to follow. Violating these rules, even innocently, will cause penalties and additional problems. So it’s important to stay up to date on linking policies. This will help stop costly mistakes plus help you be in front of your competition. These practices will only make your link-building experience more positive, plus it’ll help your search engine rankings.
For additional information explore backlinks checker or even dofollow backlinks