How Marketers can Benefit from Social Bookmarking
Social Bookmarking sites basically exist to enable users to store and share links to content, and sites, that they find interesting and may want to return to in the future.
In the early days, they found popularity with Bloggers, who would ‘Bookmark’ each blog that they posted on their site. It wasn’t long before the Internet Marketing community caught on to the fact that the search engines perceived a ‘Bookmark’ as a ‘Vote’ for their content, and also constituted a valuable Inbound Link which helped with their search engine rankings.
Their strategies soon expanded to include Bookmarking all their content, whether on YouTube, Scribd, Squidoo, Hubpages… in fact anywhere that they could submit their content.
Delicious was a front runner at the time and, despite being bought and sold by Yahoo, is still an important destination for marketers.
Some sites provide the RSS feeds of their user’s bookmarks, which enables them to be added to RSS Aggregator sites like FriendFeed, for even more exposure and backlinks.
Some of the sites provide Profile pages, which are a very useful way of branding yourself or your company as the ‘go-to’ person or ‘expert’ in your niche.
The first stage of any content promotion should be Social Bookmarking. It is, along with the Social News sites like Digg and StumbleUpon, simply the fastest way to get indexed by the search engines, and is the vital first step in any Social Buzz building campaign…
The best way of benefiting from the Social Bookmarking Platforms, is by firstly publishing quality content, and then announcing it with carefully crafted ‘Metadata’.
This involves getting your targeted keywords 1) at the beginning of the Title, 2) in the Description, and 3) in the tags that you submit. This becomes the ‘bait’ that you are dangling in front of the search engines.
The biggest problem that marketers have had with traditional Social Bookmarking software, is that the submissions, even though they could create multiple accounts, were always from the same IP address. This method effectively waved a red flag, which was easily picked up by the individual sites and Google. This really diluted the desired effect, rendering this strategy virtually worthless.
A marketing tool like Content Buzz has overcome this problem, by creating a Syndicate of members who actually promote each other’s bookmarks automatically. It also includes ’Spyntax’ and ‘Auto Captcha’, which enables submission to all the top sites and using multiple Titles and Descriptions.
Processing your request, Please wait....
