Home Appliance Chain Competition, How Much Space In The End?
Home appliance chain Industry is just beginning, it has grown to
Capital And services Competition Some places, there are rivers and lakes; people walking in rivers and lakes, how can we avoid the knife? Appliance industry this arena and 20 years, bloody, battle each other. The limelight in recent years, becoming fierce in the home appliance chain
Marketplace More news frequently, especially recently,
Suning CEOs appeared in Shenzhen, States United States The establishment of 16 anniversary. In the end of China’s home appliance chain industry to the development of what one kind of situation?
The State Council Development Research Institute
Market economy Lu Renbo researcher held in Guangzhou, “Sohu Chinese home appliance Forum 2005” on that “chain of home appliance industry is just beginning, competition, capital and services has been developed to the competition.”
Number It is understood that the capital earlier this year, a total of 80 home appliance stores, now has reached 114, the end is expected to approach 120. Within a year will increase 40, the giant home appliance chain has been heating up the battle. The forecast for the U.S. according to China next year will be an additional 80, the figure is equivalent to the two giant countries, large U.S. the past 18 years the total number of shop in Beijing.
Division General Manager of Gome Beijing Zhaobao Min
more in a few days ago, said home appliance chain store in Beijing next year will total more than 200. Beijing electronics market next year will usher in a life and death battle. From the current giants of the major home appliance chain
Planning View, 1 / 4 stores in supersaturated
Operate State. 2005, the Chinese appliance market size has exceeded 500 billion. In an urban market, home appliance chain
Sell Accounted for more than 70%. City home appliance chain market share has changed dramatically, from less than 30% in 2003, this year has reached 48%.
Lu Renbo said that in a city store has more than enough, and there is a bubble. To chain, in a part of the city to shut stores, chain development, but plenty of room.
Channels So far, manufacturing and distribution industries do not achieve a win-win situation, the upstream manufacturing and distribution business conflicts still exist.
However, household appliances chain has witnessed fast development of the. To promote the home appliance chain of factors? Lu Renbo think two things: First, the increasing scale of enterprise, and second, manufacturing industry profits decline rapidly. In order to reduce cost of sales that led to the development of home appliance chain.
“In the medium and small cities, the channel is in the home appliances with
Locks Early stage of development. Competition in home appliance chain has only just begun, sales of household appliances more than 12 markets. The true size of home appliance chain enterprises should be fully covered in the national market. “Lu Renbo said.
It is understood that in a city, a small chain of home appliance sales are 72%, department stores in secondary cities
Shopping Sales was 47%, to 34 or smaller cities, electrical appliances store,
Brand Stores accounted for 9%, home appliance chain competition is concentrated in 12 markets. 34 Undoubtedly, the market has great profit margins.
Industry said that at present 23 storage appliance market is relatively dispersed. Individual manufacturers can not entirely in the country, especially the market for storage and 23
Logistics . Warehousing and logistics are two better, sources of new point of interest.
Now, home appliance manufacturers have emerged and professional self Channel Game Channel chain. Such as TCL’s “Happy Tree” programs. Some manufacturers return to primary sources of self-built, some of the self-built channels to open a lot of stores. However, with the change from a resource perspective, self-built network appliance manufacturer does not comply with the principle of the external division of labor, but also increase their burden. So, still have to rely on chains as the main channel.
“Home appliance chain extends to both ends of the industry, logistics and other services.
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