Why is it Important to be Aware of Any hidden Fees From Your Email Services?
Is your email marketing provider overcharging you for their services? Hopefully not, but some companies have been infamously known for springing hidden charges for unexpected or add on servicecs the client wasn’t initially aware of. Being aware of this is extremely important because these additional charges could raise the price of your plan so high that it actually becomes a cost prohibitive solution. Unless you don’t mind shelling out money for nothing, you should take the following actions when evaluating prospective email services:
Be on the Hunt for Extra Fees
When something looks too good to be true, it often is. This isn’t always the case with email services, but it could be, so it pays to be on the lookout for additional fees that may be attached. Maybe the 24/7 support the company boasts comes at a premium price of five extra dollars per month. Perhaps it is the need to launch more campaigns than the average marketer that is jacking up the cost. Whatever it is, you need to make sure you know exactly what you will be paying and for what, beforehand. While it would be nice if the email service provider just came out and revealed this upfront, knowing how much you’re on the hook for is ultimately your responsibility.
Read the Fine Print
Nobody really likes to read the fine print in any contract, but as we have learned time and again, failing to do so has some pretty dire consequences. You want to make yourself familiar with all the fine points of the service provider’s terms and conditions before even purchasing your package. Fail to take this critical step, and those hidden fees or add ons you find yourself complaining about could come at the fault of your own. What if you can’t find their terms and conditions? Well, if a company does not make them easily accessible and goes through all that trouble to hide him, there is probably something in there they don’t want you to read, so stay away!
Know the Return Policy Since email marketing isn’t a tangible product you can take back to the customer service line at a physical establishment, the return policies for this service are typically structured a lot different. However, they do exist, so it is important to understand how they work. In many cases, you will find that an email service provider offers a refund that is only eligible over a certain amount of time. For example, if you’re not completely satisfied, you may have to pull out in 30 days or risk losing out and being unhappy thereafter. This is obviously worse than the situation where the company gives you a prorated refund for the time you did use the service, though neither is a truly favorable ordeal.
As with just about anything these days, email marketing comes with some risks. When you are just starting out and trying to learn who to trust, being overcharged could be one of them. Luckily, you can avoid the questionable charges and all the frustration that accompanies them by taking a thorough approach to the evaluation process.
Sakura is a health practitioner, and advocate for leading web and permission based email marketing software
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