Large household appliances retail chain increased loss to the regional chains –
< BR> 3 25, the China Chain Store & Franchise Association announced in 2009 China Chain hundred list.
Suning
Electrical Group 117 billion yuan of
Sell
Top hundred largest in the Chinese chain,
Gome
Group, Brilliance Group Co., Ltd., Big Business Group Co., Ltd., China Resources Vanguard Co., Ltd. respectively 106.8 billion yuan, 97.9 billion yuan, 70.5 billion yuan, 680 billion in sales ranked second to five.
<BR> However, the reporter noted, China Chain Store & Franchise Association statistics also show that in 2009, to Su Ning,
Best Buy
,
States United States
Represented by the white goods home appliance retail chain enterprises in the domestic market sales accounted, for the first time year on year decline. At the same time, to exchange silver household appliances, daily Shun Electric, Jiangxi four equal more than 30 regional appliance chain enterprises are using "
Appliances to the countryside
""
TM to
"And so the policy is fully up to become prominent bright spot last year, home appliance retail market.
<BR> China Chain Store & Franchise Association hundred enterprises in different regions sales comparison drawn: The second and third tier cities hundred business growth significantly higher than first-line cities. From the department stores, supermarkets KTV to extract the first-tier cities 10 enterprises and 20 enterprises second and third tier cities in the region compared hundred first-tier cities, sales growth was 5.3%, 7.2% store growth. The second and third line cities hundred enterprises store sales growth and increased respectively by 19.3% and 14.7%.
<BR> Commerce Information Management System home appliances to the countryside to data released also showed: In 2009, sales of home appliances to the countryside registered 692 billion yuan, but in 34 markets, with 600 stores of Suning, Gome's sales accounting for less than 5%. All the signs indicate that contention county markets, Suning have a national chain of silver with the Department of confrontation Shouchangbaiji regional chain.
<BR> In the industry, represented by Suning national chain, though they have cried to the countryside into the rural market, Suning CEO Sun Weimin had also publicly promise to "regional appliance chain advantage is temporary, mainly due to a national electronics chain had a lack of real competition to their business, and so on around the country Suning Appliance logistics of the 15 completed, this situation will be changed. "
<BR> However, many are not optimistic about the industry in 34 U.S. markets Suning Guo future prospects. A regional appliance chain Jiangxi told reporters that the reason they have not begun a large-scale access to rural markets because of its operating system, the limited mode of operation, a platform model determines there is no way to open his store to three, 4 market. To account for large enterprises break even. The number of the 34 market capacity, the number of enterprises to account for market share, a year the number of operating costs, gross margins can achieve much. Open shop in rural areas is easy, but if profits are made, these shops will become a burden, even Suning will collapse.
<BR> A household electrical appliance enterprises marketers frankly, as appliance manufacturers, distribution channels do not want to see is Suning Appliance, China and other large enterprises in the United States
Monopoly
. Scattered in various regions of the country's home appliance chain has more than 30, the size and strength are good business model. Now, more than 90% and Suning Appliance Company for their cooperation, the pursuit of the brand image and sales volume requirements, basic unprofitable. With the cooperation of the regional appliance chain enterprises, it is hoped that the layout in advance, win-win cooperation.
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