Writing for Money: How to Choose a Niche Market
You have decided to begin your career as an online content writer. Your blog will be the most colorful and unique one. You are confident on your writing style and skills. Now, there is just one question on your mind: “What should I write about?” Maybe in the past you have written about any possible topic on earth, from scrapbooking, to political articles, to dating advice. But, which subject will interest readers the most? Which one will help me reach a considerably large audience? In this article, we will explore some concepts that will help you discover the answers to these questions and more.
The mistake that many new blog writers make is trying to write about a very vague or large subject. There is nothing about writing about any subject. The problem arises from how Google and other search engines work. For the beginner blog writer, the search engines represent the main pathway for visitors to reach the blog.
When a new writer chooses to focus on a large or vague subject, the number of web pages produced by the search engines will be tremendous. The reason is that, as a rule, the more general a subject is, the more content exists for this subject. Think about it. Writing about “love in relationships“ is much more competitive than writing about “love in relationships between individuals from different ethnicities.” Competition, then, becomes a crucial factor to your success as a blog writer.
Due to the nature of Google and other search engines, writing about a very large subject and obtaining a nice audience is even more difficult. When a user types a phrase in Google, the search engine will spit out the most authoritative and “popular” results. This popularity plus authority of a web page is based, in great part, on the number of links pointing to the web page from other websites. So, in addition to the large number of competitors in a large subject, the new blog writing also has to analyze how authoritative the top competitors are. He, then, has to find a way to obtain the same or more number of links to his blog.
In order to have the best chances of writing for money, the new blog writer has to consider an alternative strategy. So what is it? The strategy consists of choosing a niche market. Instead of focusing on the market itself, the idea is to break the market down into smaller segments. The smaller the segment, the lesser the competition there is. Choosing a niche market, however, is an art. The market segment has to be large enough to obtain a good amount of traffic, but small enough so that the number of competitors and authoritative competitors is reduced.
Without a doubt, start a blog can be a thrilling experience. Yet, as with any other project, careful analysis is at the center of success. By analyzing a subject’s traffic and competition, an artful process in itself, the new writer will be ready to begin writing for money and successful.
Are you looking for more money making ideas? Take a look at these three writing for money suggestions , too.
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