Jazz Up Marketing With Specially Designed Bookmarks
These days, impressive marketing is not only for big businesses with big budget. Even small businesses cannot afford to come up with impressive and effective marketing on a shoestring budget.
Not convinced? Why not take simple marketing materials such as bookmarks as an example? Bookmark printing is not an elaborate and expensive material yet it can effective and creatively promote your business. The best thing about it is that it can stay with your customers and prospects for a long time. If you were the artistic type of person, you would find many uses for bookmarks aside from the standard marker for books. You can customize their design and function so they can be wonderful keepsakes for special occasions. You can put any image you want to make your design look unique. If designed with the perfect theme, you can be sure that people will take home your bookmark and keep it.
However, if you are not the creative type of person, listed below are some amazing ideas to jazz up your marketing with the use of bookmarks. Whatever the occasion is, your bookmark will surely turn into something special and extraordinary.
1. Personalize the design and laminate to make it a great souvenir. If you have an upcoming occasion, say a wedding or anniversary, you can consider giving bookmarks as souvenir. Personalize the design so it would be a great memory of the special day. Put your picture in the design and put a special message on it to make it memorable. After you are done with the design, have them laminated so you they will last a long time. You can put a ribbon or other embellishments to them so they will look eye-catching. Make sure the colors you use goes with your motif so they complement with the occasion.
2. Use it as an invitation. Instead of using the standard invitation to a special event, why not use the bookmark as your invitation. Let people know they are invited to your event through your personalized invitation. Make sure to create a unique and interesting design of your bookmark templates so they will be encourage to keep the invitation and at the same time attend the event. You can be as creative as you want in the invitation as long as you are able to deliver your message clearly and effectively. Your imagination is the limit in creating your design, so do not be scared to try out new things.
3. Use it as giveaways. If you want to hand out giveaways after an event, whether it is a personal or business event, bookmarks are great giveaways. Treat your guest with a unique material they can take home with them. You can even include something special in the bookmark, perhaps a special gift or a discount and sample of your product, if you use them for marketing purpose. Think of anything that will make the material special and worth keeping, and you can be sure to make the recipients want to keep it.
These are some ideas to get your started with your design. You can try other ideas to make your plain looking bookmark look different. If done beautifully, you can be sure that your guests will never forget you. Whatever the event or occasion is, give out custom designed bookmarks as souvenirs with a twist.
Kaye Z. Marks is an avid writer and follower of the developments in bookmark printing or bookmark templates that help businesses in their marketing and advertising campaigns.
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