Yili Pan Gang: The Globalization Players
Erie goal of globalization is deeply rooted in the local market, Pangang Jian won China letter, we can win the world.
HC food industry network In 2009, China’s entrepreneurs is destined for an extraordinary one. Year, Huiyuan chairman Zhu Xinli, the words “company wants to be a son to support, when the pigs sell” so that all Chinese entrepreneurs feel the heartache of a collective chill, followed by Lenovo Liu received the huge loss of 226 million U.S. dollars in earnings, a hundred years experience of foreign capital Tsingtao contain, at a time when the Chinese Dairy , The industry is facing an unprecedented crisis??
Stormy calls forth the hero in this year, Chinese entrepreneurs have come forward, showing an unprecedented determination and courage, leading Chinese companies start to the ice-breaking journey. Not long ago, Reuters news agency named the “2009 Asia-Pacific prominent business leaders,” the list of 10 finalists, up to eight Chinese entrepreneurs, the final Yili Group Pan Gang, chairman and founder of Lenovo Group Liu, president of Toyota Motor of Japan Akio Toyoda, together with their respective businesses in 2009, led the Nifengfeiyang the off wing, as the crisis of the times the most representative of the entire Asia-Pacific heart and soul of business .
Three final winners, but to sound the young Gang Pan, known for attracting more attention. This is not the first time Steven had just led colleagues to achieve “great crisis of major growth,” the. As early as 5 years ago, has just stepped in one fell swoop led Pan Erie become the first billion in revenue Pobai milk prices, after several years, Pangang Li Beijing with sponsorship Olympics The machine, with its global perspective to re-layout of the Yili Empire. In 2009, when the owner is not optimistic about the industry and the global economy suffered a double blow to the dairy crisis, he staged another comeback, led the Erie good show, not only momentum-round lead in China dairy industry, it is crowned as the Shanghai Expo will be led by Ely, to restore the reputation of China’s dairy industry. Gang Pan also be obtained “by a company’s efforts to restore the reputation of the whole industry, dedication to continuous culture at the peak of world science and technology in line with the Chinese version of the international dairy industry’s ‘Expo standards'” praise.
Looking back in 2009, when the entire Chinese dairy industry began when the collective reflection, the people focus more on the Pan just body, aftertaste from the PAN and the Erie just a strategic decision several years, not only because Steven had just repeatedly with Erie outstanding performance in crisis, but also because under Erie in a globalized market, distribution and international business reconstruction process. And today, Erie is in great position to win the official opening of Expo 2009 years, while also being just Pan Globalization on the allocation of resources to continue to build the Erie road to internationalization, which will undoubtedly look forward to more of China’s dairy industry It also gave more confidence in Chinese brands.
A high degree of global economic integration, layout Erie
As the Chinese brand Marketing Institute director said, Lenovo’s profitability in 2009, with the marshals after Liu back strong on the corporate strategy adjustment, while Toyota is on the market with accurate positioning, while Erie has been able to under the counter in crisis potential up to a large extent depend on the Chinese milk enterprises Pan Gang accurate understanding of internationalization and globalization of the high layout of Erie.
In the path of internationalization on this point, Steven had just really different from other people’s insights. He has repeatedly in the dairy industry, said: “Chinese milk enterprises of international, means actively introduce and digest advanced technologies and concepts developed, the implementation of the global top management and product standards. In other words, the pursuit of international, not scrambling, rushing to sell their products abroad, but scrambled, fighting for the chance to meet world-class products to our Chinese people. This is the present stage of China Dairy Companies should do. ”
Is precisely the spirit “will meet the world standard products to Chinese consumers,” the idea of Pan height of just standing on the global capacity-building in Erie, was re-layout, built within a few years products from milk to the harmony and then to the market chain, a scientific and reasonable structure, with a wealth of product line and innovation. This not only makes the Erie globalization and internationalization have a solid foundation, leaving companies with a powerful compression ability of the crisis.
The milk crisis has, we understand that a solid industry chain is the basic milk enterprises flourish.
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