How to Outshine your Competition
When customers look for a business to patronize, the first thing they look for is benefits provided by the business. They think of what they can get from the products or services offered. They want to know what makes the business special. If you are a business owner, you need to fulfill all these requirements effectively so you can bring in lots of customers to your business. The following are some ways to make your business different from your competitions:
1- Treat your customers well. Even if they are repeat customers, you should still extend good service to them. If you can remember important details about your customers, the better chance you will encourage them to buy or come back again. Good customer service is free and effective, so you don’t have any reason not to do it.
2- Send thank your notes or cards. After a successful sale or any other event or occasion, you can send a thank you card to your customers. Just make sure that your card is interesting and catchy so your customers will read and keep it. You can always take advantage of custom printing to give cards a unique and catchy appeal.
3- Give your customers a reason to keep coming back by offering discounts or rewards. Include them in your marketing materials or even in your website.
4- Show them that you are an expert in your field. You can write articles or hold seminars that will let you share your knowledge to your customers and prospects.
5- For deliver or shipping purposes, you can offer it for free or for a small fee to your customers. For instance, the first delivery would be free of charge and the succeeding deliveries will be offered for a nominal fee.
6- Extend your working hours beyond that of your competitions. For instance, you can keep your business open for another hour after your competitions have closed. This will send customers to your way.
7- Be sure to provide complete information to your customers. Use your printed materials to communicate information. Find a custom printer that will allow you to create your own layout to include as much information as you want.
8- Provide value added services such as free name printing for every purchase of your towels. You can also offer repair services or free consultation to encourage people to patronize your offerings.
9- Brand your business as the friendliest among your competitions. Give your store a unique look. The more noticeable and friendly the design is the more people will be encouraged to check out your business. You can also extend your uniqueness to your marketing materials. Come up with distinct designs that will capture people’s attention. This will make it easy for you to convince them to go to your store.
10- Answer questions before they are asked. You can create a Frequently Asked Question in your materials or in your website to answer the queries of your customers and prospects.
Keep in mind that the more unique your business is the easier it is to outshine your competition. So, aim for uniqueness in your materials so you can be sure get good results and increase your sales. You don’t have to spend a lot in your materials or your marketing campaign. Just use your creativity and imagination to come up with extraordinary materials.
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