How Far will the Ipad go
The iPad set off a rush to technological innovation, which brought the whole IT industry into the post-PC era and opened the tablet computer market with disdain attitude. The iPad has brought great changes on the tablet computer market, then, why is iPad so successful?
From the development trend of the tablet computers, the current user behavior has led to profound changes in mobile domain and also promoted the rapid rise of mobile internet terminal. People often carry the mobile equipment to anywhere. Users are booming demand for mobile Internet terminals and network application, they have become dissatisfied with the integrated demand of portable applications and functions from mobile phones and computers, which has brought both new opportunities for the tablet computer market. The iPad, as a product between smart phones and notebook, jumped out of the time and space limitations of the notebook computer and also broke through the size and function limitations of the smart phone. What is more, it has unique experience, which you can read book and play video anytime, anywhere. Though it also has some shortcomings, such as convert dvd to ipad this simple operation can not be completed, many people still like it very much. For this does not affect their enthusiasm for Ipad. In their view it is a very small question and can solve it easily by using a dvd to ipad converter. For this reason, so Apple can still occupy a place between the phone and the computer market.
From a business model point of view, the unprecedented successful key factor of Apple iPad, the success of Google and other industry giants the same strain. For example, the Google created an innovative ecosystem, which based on developed technology platform. Google, as the owner and operator, controls the development of the system and earn high proportion of income.
From a competitive strategy point of view, Apple unknowingly built an impenetrable barrier to all competitors: First, created a platform for the control channel, the second are united terminal and buyout parts. On the one hand, Apple has created iTunes, AppStore, iBooks three major platforms, which provides music, software and books channel to users。The iPad, as a platform for the integration of the three major mobile internet terminal, is to be developed through the integration of more application service platform in the mobile Internet era and continue to extend the value chain. On the other hand, the terminal of Apple is a high degree of unity, each generation is only a product, and two generations of the product have similar screen size, function and other specifications, which enabled application to develop conveniently and also the range of parts to buy intensively. So that Apple can get a long-term contract to buy the key to the future parts. According to the survey, Apple accounted for approximately 60% of the global supply of touch screen panels, which seriously affected the plans and shipping costs of other vendors.
The birth of the Ipad has been a controversial one, now the ipad is so popular in the world, however, we couldn’t help thinking that how far can Ipad’s future. I think there are several reasons.
The first is the life cycle of the tablet computer industry. According to technology adoption life cycle theory, the tablet computer industry now in the stage of adoption, but the industry continues to mature and enters a late stage, the ipad could not escape to fall behind.
The second is that Apple’s ecosystem is closed. One of the Ipad’s truly great features is that its system is closed. The iPad does not support memory card expansion and transfer files must be synchronized by computer iTunes.
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