Skills of selling software
First I want to share a true story. A friend of mine runs a small company that develops and supports a software application for a small market. When he does sales presentation to clients he often simply provides a demonstration of the software. However, they are starting to lose more and more sales to their competitors and he is sure it’s because their sales presentation needs to be stronger.
This is indeed a great question, as there are many businesses faced with the same dilemma. When you are losing sales, it’s important to look at everything, including your operations, the entire sales ways, the team that interacts with clients and prospects, your products, your customer service, your product pricing and so on.
First, does your software product look top-notch? Is your software product has high-quality? Is the information clear and, more important, does it succinctly detail the benefits of the software, with glowing testimonials from different clients? If your software has high quality, many users will like to purchase your product.
Second, in the presentation itself, do you engage the prospect with specific questions about their needs, providing on-the-spot answers on how your software can make them more productive, save them money, etc? All these factors can make or break developing a great dialogue, which is the start of the journey that leads to a solid sale.
Third, have you try to use SEO tools to help to sell your software? You can use software submitter to submit software to many download sites. This way will increase the exposure of your software product that many customers will learn about your product. There are many kinds of submission software online, you can choose one.
Actually, there are many other ways. You can write a blog or newsletter of interest to the sort of people who might buy your software. You can try Microsoft Adcentre PPC ads. You can offer discount coupons to the customers. You can run ads in print magazines. You can do a publicity stunt. You can post a screen cast on You Tube.
Skills of selling software are offered to you. Good luck.
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