Why You Should Turn on Your Bluetooth on the High Street
Mobile phone ownership is on the rise, even though it can seem like everybody and their nan already has one. Smartphone ownership is rising rapidly, and the majority of phones sold today now have Bluetooth capability. Most people though, leave their Bluetooth switched off. There are a number of reasons for this; traditionally it is because Bluetooth drained the battery life of your mobile phone quite rapidly, but also some people used to view it as a risk to your phone’s security.
This quite simply isn’t the case anymore, but it’s very difficult to change people’s mentalities. Many mobile phone manufacturers put out new handsets with Bluetooth switched on by default, because customers aren’t really making use of this extremely beneficial application of their mobiles. It’s not just phones that are Bluetooth enabled nowadays after all, with the possibility of connecting your mobile to everything from laptops, speakers and headsets to your car, your TV and your microwave. From the manufacturers’ point of view it makes sense to get people to switch on their Bluetooth.
But it’s not just manufacturers who will benefit if you do switch it on. Perhaps you’ll end up buying a Bluetooth enabled microwave; perhaps you won’t. What can be guaranteed though, is if you’re out and about in the right city in the UK, you can save money on pretty much anything by flicking the switch. Proximity marketing is on the rise, with advertisers at pains to reach customers via their mobile phones. The market is extremely competitive, and advertisers know that if they’re simply sending ads to people’s mobiles, it’s going to get ignored, and worse, the customer is probably going to switch off their Bluetooth for good if they get spammed too much.
This is why companies wanting your business are sending really great money saving deals to your mobile phone. From their perspective it’s a medium that isn’t widely utilised yet, and therefore presents a way to reach you and try to attract your business without their competitors being able to. From your perspective, it means that you have access to deals that are useful to you: there’s no point advertising shops that aren’t around you, so the deals you get can obviously be used in the vicinity, and in the near future. At the same time the companies that will advertise via proximity marketing will probably be companies you’re interested in by virtue of the fact that they are going out of their way to reach you in a medium they think you’ll appreciate.
If you have a Bluetooth enabled mobile phone, and the chances are pretty high that you do, you should switch it on, because you can get the best deals and discounts, that you can actually use, via services such as JungleDrum.
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