How Money Saving Deals Are Now Coming Straight to Customers
Because of these troubled economic times, it is becoming more and more important to try and save some money, and to not pay full price for anything if you don’t have to. The rate of inflation has meant that it is almost impossible to make many luxury purchases, and it’s even becoming more difficult to afford the basic amenities, as the government sanctioned basic wage has stayed almost the same.
It’s not all doom and gloom though, because as the market gets more competitive, the lengths companies both large and small will go to in an effort to secure more business means that there are some great money saving deals to be found almost anywhere you look.
This is becoming literally true in the last few months. There are obviously the advertising methods that have always been there, such as leaflets and billboards in the town centres, and ads in newspapers, magazines and on TV in the homes of consumers. With the ever increasing access to the internet that the UK is witnessing, it has become a viable marketing method too, bordering on essential. We’re not far off seeing an internet connection for every adult, and advertisers are looking to exploit this in order to attract customers.
An internet connection is just one of the things that nearly every adult has access to. Mobile phones are on the increase, even though it seems like everyone already has one, and it’s only recently that advertisers have been able to make use of these medium. Previously the only methods of advertising to mobile phones that have been available are via SMS, which can be very costly for advertisers, as well as usually being very irritating and frequently discarded as spam. Many people now have access to emails on their mobile phones as well as their computers, and this is a rudimentary way of advertising to mobiles that some companies are taking advantage of, regularly sending discount vouchers to subscribed customers’ mobiles that can be displayed at the point of sale for a good deal.
There are now much more sophisticated methods of reaching potential customers on their mobile phones nowadays. Perhaps the most prominent of these methods is proximity marketing. This involves sending ads or discount vouchers straight to customers’ mobiles via Bluetooth or WiFi once they get within a certain range of a carefully placed transmitter, which is usually located somewhere such as a busy town centre. This method is useful for businesses, as it ensures that deals are viewed by potential customers, and it means that the consumer doesn’t have to do a thing in order to get a good deal.
Proximity marketing services like JungleDrum send discount vouchers and great deals directly to customers’ mobile phones, for free, without them having to do a thing.
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