nike business model
Nike Air Max 2010 has taken in the production of a virtualization strategy, namely: the external leveraging, through the integration of external resources, it is my all, to expand its own territory, the use of external capabilities and strengths to compensate for their lack of investment and construction production sites, not assembly line, does not own all the products manufactured, but all outsourced to other manufacturers out of manufacturing.Nike Air Max 87 all the company personnel, material, financial and other resources together, then all investment and marketing to product design and the two departments were to go out to cultivate the company’s strong product design and marketing capabilitiesNike’s innovation lies in the marketing communication. It uses the idol of young people such as Michael Jordan spread, Nike has also used a special electronic game design game. Whenever new models, which invited the band to play, by way of entertainment spread out a transformation of thought and quality.
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