Cheap Advertising Ideas
In need of a marketing strategy that won’t cost a fortune? You don’t need to look hard. There are a lot of strategies today that will help promote your business without breaking the bank. In most cases, handing out a business card, coupon, or free sample don’t cost extra. If considering printed marketing materials, availing of wholesale printing will give great savings. There are other strategies you can take advantage of including the following:
– Partner with a complementary business. You can offer them a promotional space in your newsletter in exchange for doing the same in theirs. You can also refer customers to their business if they do the same. For instance, if you run a shoe store, you can refer customers for the perfect dress fit for the shoe to their store and vice versa.
– Partner with non-profit organizations. You can sponsor charity events that will give potential customers a good impression of your business.
– Create promotional materials such as t-shirts, mugs, and keychain. These are inexpensive to produce but would give you good marketing mileage. They are also handy so they can be carried anywhere by customers. This promotes name and brand recall. Just make sure to create a promotional item that is related to your business and your goal. For instance, if you want to promote your website, it would be best to create a USB-shaped business card or a mouse pad rather than a pen.
– Promotional pens are a popular tool. You can give several pens to each customer and encourage them to give the others to their friends or colleagues. This will help you promote your business and widen your market exposure.
Of course, you need to make sure your marketing materials are attention-grabbing and compelling. This would require an impressive design so you can be sure that people will be attracted to your business. Here are a few strategies to make sure your materials are catchy:
– One of the easiest ways to capture attention is to use vibrant colors. Remember that you only have a few seconds to capture your prospect’s attention so you have to do it at once. Use colors accordingly. Don’t use a too light or too dark color. Choose colors that complement each other. Make sure that your message is still readable despite using different colors.
– Pick a simple and easily readable font. You don’t need to use fancy fonts. Keep in mind that your goal is to deliver your message quickly and clearly, so be sure to pick a simple and legible font.
– Use catchy images. One of the best ways to capture attention is to use images. Pick an image that is relevant to your business. You don’t need to use a lot of images. One is enough especially if you don’t have a big space for your marketing message.
– Always include your logo in all your materials. This is the main branding element that will promote your business image, so make sure your logo is impressive and effective.
If you have been putting off your marketing campaign in the past, it’s time to change course. Pursue your target customers with effective but low cost materials. There’s nothing wrong with starting small. Just take it slowly and your baby steps will take you to the top eventually.
For comments and inquiries about the article visit Wholesale Printing
Processing your request, Please wait....
