Quanzhou shoes business get together resources CCTV Olympics – Olympics, shoes,
Concept in the Olympic Games, China staged a national brand is great, everybody. To get the Olympic "admission ticket" sponsors from needless to say, shoes, etc. These old rivals close ranks, came from off the same runway, the competition for dominance in this area. Recently, the "CCTV shows the 2008 Olympic program advertising resources will be" open to Quanzhou, one as the country's four major stations, attracting nearly a hundred enthusiastic Fujian enterprises to attend the meeting.
Get together resources CCTV Olympics "For the Olympic marketing, we intend to invest 2 billion." Xtep (China) Co., Ltd. D wave told reporters. In fact, before this, special steps have been frequent attack. The title "special step, Olympic Train", won the CCTV Olympics "stadium express" the exclusive naming rights, won the bid, "the 2008 Olympic final broadcast advertising placement package," signed "with the torch peer" program placement advertising, special steps The steps towards not small. "It's like every time attend, you always move stools sit next to Li Ka-shing, people will think you have any contact with Li Ka-shing." According to reports, Nike And Adidas ads will also appear in the Olympic broadcast in the CCTV that time, special steps will be the two major international brands, competing.
Recently, CCTV on the Beijing Olympics official launch plans surfaced, will spend seven channels, all-round, multi-angle coverage of Beijing Olympic Games Broadcast time will be 3000 hours or more broadcast time than the last Athens Olympics over more than 2000 hours. Jinjiang companies get together and have since called "Jinjiang channel" CCTV-5, once again feel the warm spring enterprises. November 18, 2007, in addition to special step, the men from Fujian Rimula CCTV successfully won the bid, "the 2008 Olympic Games events live in the insert package advertising," Wolf won seven Olympic attention, the highest in July, August period "Network News" after the advertising period; in the latest CCTV Olympic advertising resources, the full patch CCTV Beijing Olympic torch relay program, "and the torch peer" marketing campaign as Qipai highlight of 2008.
Community Olympics budding Present, spring business enterprises compete for Olympic tickets has become increasingly heated battle. In addition to the CCTV advertising, sponsorship team, sponsored by foreign Olympic delegations, etc., to interact with the public welfare is creeping into the Olympic marketing. Recently, lions Psyche Sporting Goods Co., Ltd. launched the "Support the Olympics, Love China," the millions of national signature event. "We want to end the country's more than 1,000 outlets at the same time start the event, before the arrival of the Olympic Games, fully mobilize the people of patriotic enthusiasm, cheer for the Beijing Olympics." Psyche Cai Lei, general manager, said, "Recently the international Olympic torch transfer some of the problems encountered, and we as a national brand, and I want to express themselves in a passion, this is the original purpose of this activity we do, it will not promote any commercial link. "
"Who want to make a difference in Quanzhou in business during the Olympic Games, as it can not do in the game within the advertising, it can only choose the right media platform. But we want to see, sometimes, public service ads can often be achieve better than the effect of commercial advertising, because it is more close to the aspirations of the audience, but also enhance the company's brand image. "Journalism and Communication of Xiamen University, vice president of brand and advertising director of the Institute Professor Huang Heshui says.
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