Matrox Moving New World – EOP 8E1/Ethernet converter – 2E1 over IP converter
Editor's Note: Mai Chong's leading products?? Matrox card since 1997 in the Chinese market, has nearly a decade. During this period, Matrox product has undergone several upgrades. Now, the new round of reshuffle in the market, Matrox is to conduct a thorough upgrading of … …
Growth in China, a step in the video was creative products, the high-end market has been extremely Competition Force. Being Digital Age, Digital technology is changing our lives quietly. Mai Chong led the market with a technology coquettish past few years, digital technology on the impact of what they produce? What kind of measures they will respond to new changes? In this connection, HC Network Step into the broadcasting industry, Channel Innovation Electronic Systems Ltd Beijing Representative Office Chief Representative Mr. Yang Mingkai interview.
Matrox move to open up new
Matrox new trend: the concept of a comprehensive product Listing
"1997 began to promote to the present, doing eight, nine years, has undergone a number of versions and several different models. Only this generation is concerned, has done so for many years, derived from a core technology a range of products, occupied a large market, it should be said to be very successful. "Mr. Yang Mingkai said. "But also note, is the time. Products require replacement."
Step record from last year's BIRTV launched a new product concept, to the spring of 2005, a comprehensive supplier to the market. "Matrox DSX latest high-SD card to market finished products from concept to actual delivery process. New technology updates, I hope the brilliant continuation of the previous generation product."
We all know that innovation is a hardware company step to hardware started. R & D is the core technology to realize the transition from hardware to software, the trend where the step a few years ago has begun to create electronic software development. It is being able to provide the combination of hardware and software products. Yangming Kai said: "codecs and effects, the step has already done a lot of innovation job." In addition to using their own developed with supporting hardware decoding technology, a step also create special effects on a lot of work to do.
Technology trends and "soft" "hard" binding
HC Network: A step in terms of innovation, technology trends do you think what?
Yangming Kai: hardware, we believe that purely out of the hardware can not, the trend is the combination of software and hardware, the hardware is essential too, but some of the last major hardware components, software and less. Now some more software components. Currently on the market, many similar solutions, such as CPU + IO, technically, a good system needs a good IO, IO new progress. Market, Client Comparison of recognition of our new DSX products, new product not only simplifies the hardware complexity, and the user, the new lower prices, but the performance remained stable. Product stability is the first, the emergence of new technologies to achieve this stability enhancement.
DSX better OEM products.. Main innovation is very important e-business in one of the world is OEM. Our greatest strength is also here. Worldwide, Fei Xianbian After Ebb Tide, the mainstream Feixian Bian R & D products may give more consideration to the European markets. For specific market, a regional company hopes to offer a unique program, you must have the ability to develop new products. For step record, we can carry out software companies such products?? This feature more and more prominent. In the previous generation made great achievements can fully illustrate this point. Create the next step will be more widespread in the OEM area.
New technology trend is the proportion of different adjustments between hardware and software; the other is the HD market has started to heat, high-definition has been getting closer and closer to us. I personally think that next year China will usher in the spring of high-definition products.
Card market is still HC Network: Do you think a step in the old and new technologies create the turn of the times, as well as the rise of competitors, create step how to deal with this situation?
Yangming Kai: From the market perspective, is never Monopoly We make every effort to occupy the market, the capacity of the domestic market is very large, high-end market, many low-end market, there is a demand. Step will create electronic products through the development needs of different levels to gain market. Chong Mai has many years of hardware products, software is out for several years in advance, this is a step creative advantage. Of course the market is low relative price of some products, they also have a certain market space. Users select the products will consider several aspects, price, stability, performance is important.
We Partners Introduced the concept of free cards for several years editing the site through the rough way the software code, no card, a computer workstation with the development of its function has become more perfect. We know that single workstation must have IO, no card apply only to some extent replace the single, the current place is DV And network editing.
HC network: When this came out non-card system, will decrease because of isolated islands of information leading to the shrinking market board?
Yangming Kai: Not necessarily. For the network, the workstation cards will not improve the overall network cost, can expand the video network market.
2005 is the new bedding on
HC Network: last year's overall performance, compared to the same period last year and this year the first half, what happens?
Yangming Kai: This year should be less than last year. For two reasons: First generation of products?? Previous generation products, the introduction of exit and between a new generation of products, need a period of time. Second, radio and television products, IT, let the replacement time, but prices lower profit margins. On the Matrox, this year is a product of the bedding. Next year is a period of great development.
HC network: this is a foreshadowing period.
Yangming Kai: emerging markets, digital and HD will bring significant market and business opportunities. DSX new products in emerging markets will be good service.
HC Network: What's activities this year?
Yangming Kai: During this year BIRTV, step innovation partners will bring their new products.
Of the users, our Brand Although important, but our partners in the brand is more important. We provide an easy development of their products, they are integrated in the platform the product is good, before the end product as a whole recommended to the user, the user will also conduct a comprehensive evaluation
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