How to write a good digital press release
Digital PR and traditional PR are not as dissimilar as many people may first perceive. They both have the initial intention of approaching journalists, often via press releases, to feature a story.
However, a digital press release allows you to make this more exciting for the receiver. Sound, video and images can be used to compliment the content and make the story more intriguing. Generating a buzz around the business, brand or personality.
Digital PR can be used whenever your business or client has something going on such as a new product, award or changes within the company. The structure of the press release is key – as you do not want to bore or misinform the journalist you are approaching. Knowing what to include and how to organise your digital press release will help in securing coverage.
Those who are familiar with writing a press release will recognise the format used. Those without experience can find that knowing what to include is ambiguous.
Below are tips on the content and structure of a digital PR release:
Headline: A great headline will serve as a title tag – it must therefore be catchy and contain keywords.
Body: Write in the third person and offer vital information immediately including what, where, when, who and why. The content in the body should be unbiased and not too lengthy. Include keywords to optimise it.
Content: Any release should contain emotional triggers to prompt a response. Within the short word limit you must win them over to your point of view. Although it is essential to note that too much information can be off putting. If they want to know more they will ask. Most importantly though, make it newsworthy and make your news angle clear from the start.
Incentives: Where possible an incentive for writing the piece can go a long way. Whether this is in the form of gifts or an exclusive; it may give your story the edge over the rest.
Multimedia Links: Make the most out of the digital aspect – include links to websites, images and videos to make it more captivating.
About the Author: Katie Matthews is working in a media-training in UK and recommends you to visit http://www.pha-media.com/
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