3 Tested Methods To Write Google Adwords Ads For Higher Conversions
Google AdWords has given a huge opportunity to advertisers who are looking out to promote their product and get targeted exposure. In this article we will be looking into writing an effective ad copy to get a higher response from your ads.
When you sit down to write PPC ads, remember which keywords and ad groups each ad is for because you have to use the keywords in your ads. It’s really imporant that your ad speaks the right language for your market. The best way to go is to learn how to write good classified ads, and then don’t mistake creative writing with good ad copy. In case you didn’t know, when you put your headline together it must serve the function of capturing reader attention. Google search engine results contain links of the keywords the surfer input in the search field. The searcher is looking for a targeted solution to his problem, and even if your product offers that solution and is prominently placed on the right side of the screen, it can’t be spotted. For maximum optimization of your ads, you must include the appropriate keywords from your ad group in your ads at all times. If you do not, then it will hurt your Qualtiy Score, and your ad will not appear relevant to the searcher. When you’re searching for a term and get 10 different results, you would obviously go with those results that include the words that you used to search. Always use your keywords in the ad body, always, and sometimes it’s ok in the headline – if it works well. Overall, having a relevant ad gives you a better click through rate and higher quality score. Secondly, you must offer your main benefit in each ad that you write. The best approach is to study other PPC ads, and you can also look-up how to write good classified ads. You should also try to show the benefit your customer would be deriving after buying your product. You also must know the difference between a benefit and a feature, and do not confuse the two. An effective ad makes use of getting attention with the headline, and then you can quickly state a problem and the benefit is the solution. You have competition, like you didn’t know, and so your benefit must also work to distinguish your product from the rest. How well you express the benefits plays a critical role in the entire process which begins with your ad.
One of the best ways to write simple ad copy that gets results is to ask questions that arouse interest in the searcher and curiosity. If you stop and think about it, you have already done this a hundred times in your daily life. Be sure to be as direct as you possible can and mainly because you don’t have much space to do it in.
You’ll be best served if you continue your education about PPC and also Adwords advertising in particular, and always keep learning about writing good ad copy that converts. Ad copywriting is not rocket science, but if you want to learn how to do it well you’ll need to study, practice, and keep moving forward.
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