Zhang Jindong, Suning surgeon "third operation" adjustment line – Zhan
Rapid expansion of the electrical
Chain
Mode has been an unprecedented challenge, "bubble theory" and "class
Financial
Ecological say "endless.
The face of multi-criticism, on November 8 in the night
Shenzhen
Meet the media at the Zhang Jindong, very "grievance." He believes that the Big Three's market share less than 15%, industry oligopoly is far from there, "bubble theory" is clearly not true; The latter do not fly: "We always are looking up
Haier
, TCL, and how could snatch the upstream resources, a 'type of financial ecology'? "
Available to reporters but later Zhang Jindong, a national management structure of the adjustment program that the "sound" has become in 2006
Suning
The development of a basic principle of electrical appliances.
Adjustment Roadmap
Suning management structure adjustment is completed the overall layout of the city after the national level made. Zhang Jindong, stressed: "into the 23 markets will be the top priority in 2006, Su Ning, the management structure to adjust the starting point in this."
According to reports, in July this year after the completion of Suning, Wuhan stationed in key cities nationwide level, the layout,
Beijing
, Shanghai has opened two major city of more than 20 stores; Jiangsu, Zhejiang, is as "henchmen of the land"
Network
Close planting.
23 markets are far from satisfactory. For example, Guangzhou and Shenzhen as the center of the South China Suning shop this year will reach 30, but in comparison, on November 11 in Guangzhou, "into the South China market, the third anniversary celebrations"
States United States
Electrical appliances, the number of shop in southern China has more than 100.
Zhang Jindong, Suning Hua
this to the Xiao-South District, managing director of chapter issued a "dead order": shop next year, the number of South China must be more than doubled this year, or "leave."
To show large areas of South China attaches great importance to the adjustment will be upgraded to a regional management centers in South China, to Guangzhou, Shenzhen and separate into zones, while the region to be established in Nanning and Haikou in South China region are classified Regional Management Centre.
Which Guangzhou area Foshan, Dongguan, Jiangmen, Zhongshan, Shaoguan, Heyuan, Zhanjiang, Zhuhai, Maoming, Yangjiang and other cities; Shenzhen region include Shantou, Meizhou, Jieyang, Chaozhou and Huizhou, Shanwei and other cities; Nanning, Guangxi province region include the North Sea, Liuzhou, Guilin and other cities; Haikou Hainan Region will cover the whole market.
Not only in South China, Zhang Jindong, told this reporter that the management structure of the adjustment is a national. Suning formed in 2001, "Headquarters? Large area? Subsidiary" three-level management structure, this adjustment layer to increase the regional management center, forming a four-management framework. At the same time, such as product design,
Audit
, Store choice, and the right of direct communication with suppliers and personnel
Train
So the "power" will be decentralized management center or large areas, while headquarters staff and functions will be reduced, but the control of regional management centers will firmly grasp the right hands at the headquarters.
With this synchronization, large modern
Logistics
Distribution bases have been put on the agenda. In Beijing, Nanjing, Hangzhou logistics base for the initial set up, the South China Logistics Center in Guangzhou now has been basically finalized. Suning's national logistics base target of 15.
Some analysts told reporters that 23 cities to open up the market in fact greater than the level of difficulty of the market, can maintain higher profit margins and maintain high efficiency, Su Ning, etc. is a big test , while the United States and other countries also involved in the 23 market development war, whether or shop acquisitions and hard-fought inevitable.
Tier squeeze "bubble"
Vigorously into 23 markets, said Zhang Jindong, 2006, a market segment, "Invalid store" may be "the last out."
According to incomplete statistics, electrical appliances chain in an expansion of the city's frenzied, single-Beijing, Shanghai, the number two electrical chain to more than 220, expanding the resulting "lag effect" in the second half of this year show up?? single shop
Sell
Volume, profitability, sales per unit area and other important indicators have begun to fall. Acknowledged Zhang Jindong, Suning has been closed in 2005, 5-6 stores in 2006, this figure may heighten.
Said Zhang Jindong, such as the Beijing market, many shops concentrated in the so-called "ring shopping", which stores more than 30% is invalid store, this Suning made from the beginning
Flagship store
Management shop, community store separate program.
He said, the invalidity of the current store Suning about 5%, after rapid expansion this year, this percentage may increase to 10%, "Next year will be the regional monthly
Assessment
And implement 'elimination'. "
Said Zhang Jindong, site errors, rent increases, municipal transportation construction, the main reason is the store closed, but the market is saturated too early, electrical chain market space is still great.
According to reports, the current nationwide Gome, Suning, Yongle Electrical chain giants such as sales, accounting for electrical sales (more than 500 billion yuan this year) is not proportional to 15%, even in Beijing, only 40% – 50%, so as the United States BestBuy, Sears oligopolistic industries such as
Monopoly
Situation is far from forming.
Orient Securities analyst Chen Gang said household appliances, electrical appliances chain in the wild expansion is disorderly, circulation for the profits is not a normal situation, and even the whole industry chain will damage the national economy, Suning, Yongle and other adjustments are in a timely manner, or because of falling profits and capital chain failure problems, which may affect the entire industry.
A source told reporters that there are leading electrical chain has been the major commercial banks included in the "prudent loan-to-list", which for the rapid expansion of the electrical chain industry, is a clear signal.
Not "type of financial ecology"
With
Retail
To
Foreign investment
And private
Capital
The liberalization of the Big Three have completed electrical chain
Listing
This year the regional electronics chain has been difficult to avoid the fate of mergers and acquisitions?? This year there have been Lantern, Kwong Yuen, black swan, easy good good, Tsann Kuen, Tom Lee, thought the text, Wuhan and other regional appliance chain in the business have been mergers and acquisitions. Meanwhile, Gome, Suning, Yongle of the number of stores in the fast-breeding?? Were increased to 400, 185 and 15
We are high quality suppliers, our products such as CNC Machining Parts Manufacturer , China Machined Parts for oversee buyer. To know more, please visits machining parts supplier.
Processing your request, Please wait....
