The History of Lacoste Perfume
French tennis star Jean Rene Lacoste founded La Chemise Lacoste in 1933, teaming up with Andre Gillier, owner and president of France’s largest knitwear manufacturing firm. Lacoste Polo Shirts tennis shirt with the embroidered crocodile logo became an instant success, as were the sailing and golf shirts. Colorful shirts became the game in 1951 and by 1952, they were introduced to the United States as a sports status symbol.
Following Jean Rene Lacoste’s retirement from the company in 1963, his son Bernard took over the reins of management. With its shirts becoming part of the preppy uniform, La Chemise Lacoste grew larger, and its crocodile logo became widely recognizable. Bernard and Izod owner David Crystal agreed to mingle their businesses and produce Izod Lacoste Men Polo attire. Izod held the license to sell the attire within the US for quite a long time, but in 1993 La Chemise Lacoste acquired the exclusive right to sell the shirts under its own brand in the United States. In 2005, an ailing Bernard passed the presidency onto Michel Lacoste, his younger brother. Within a year Bernard had passed away.
Lacoste has licensed its trademark to various companies. For example, Samsonite produces Lacoste Women Polo small leather goods and bags, and the Pentland Group makes Lacoste footwear. Proctor & holds an exclusive, worldwide license to distribute Lacoste perfume for women.
In 2003, the romantic fragrance called Lacoste Pour Femme was introduced. Spices lace this flowery, elegant but sporty scent. The perfume’s heart includes jasmine and Bulgarian rose, and its top notes are allspice and purple freesia. A base of sandalwood, incense and Himalayan cedar completes the fragrance.
Touch of Pink was launched the following year. A floral, casual scent perfect for college-age girls because of its light, airy fragrance, Touch of Pink includes coriander leaf, cardamom seed, orange, carrot seed, sandalwood and violet leaf.
Lacoste Inspiration came out in 2006. A natural, lively, floral fragrance that’s perfect for casual wear, Inspiration’s base is formed of musk and iris, and its heart is tuberose and jasmine. The fragrance, which lasts about eight hours like most of the company’s perfumes, is completed by its top notes of mandarin orange, pomegranate and pink pepper.
In the same year, the very popular fragrance called Touch of Sun was created for slightly older, post-college women. It is a natural, outdoorsy, delicate fragrance with aquatic notes, peony, bergamot, green accord, amber, musk and sandalwood, among other ingredients. Another casual floral scent, Touch of Spring, was introduced in 2007. Its clean, fresh scent is a blend of quince blossom, musk, hosta, sandalwood, and Amazon water lily.
Launched in 2008, Lacoste’s fruity, casual Dream of Pink features a subtle mix of sandalwood, red berries, iced tea, rose, and lotus flower that lasts about eight hours. 2010′s fragrance, called Joy of Pink, is an exotic blend of grapefruit, peony, cedar, delightful blue curacao and musk. Like the other scents in the Pink Collection, this perfume has been welcomed by women and lives up to Lacoste’s high standards.
About the Author:
Matt Younger is Webmaster of Lacoste Outlet and Lacoste Polo Store
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