Online PR Campaign – How to use YouTube in PR
Many online PR campaigns are incorporating social media. Facebook and Twitter are often talked about as crucial component of an overall online PR camapaign but YouTube can play a somewhat quieter role. However, in reality YouTube is often at the heart of any successful online campaign.
Public relations is about reputation – the sum of what you do, what you say and what others say about you. Two-way communication is therefore essential to the functioning of an online PR campaign. Online, there is nothing more personal or close to human contact than a video.
This advantageous feature of YouTube can be used to communicate with the public during a crisis, to connect with the media and to make a brand more personable.
But in what ways can you use YouTube in an online PR campaign to connect with the public?
Emotional Triggers: Whether you make your audience laugh, cry or feel concern. Ensure you make them react in some way and you’re more likely to be remembered, or even shared.
Tutorials: Tutorial videos have been proved to be a huge success amongst consumers. The fact that an expert from your company/ brand has taken the time to show your audience how to work or do something gives it high credibility. It demonstrates that you value their custom, as you are talking to them directly.
Go behind the scenes: In our new consumer culture people are often interested in where things have come from, how they were made and what the people are like who have made them. A video diary of every week or an introduction to the employees will make your brand personable to the consumer.
Video Blog: Allow your audience to get to know you as a brand. Ensure you use a reputable spokesperson to complete the blog to become the face and voice of your brand.
Katie Matthews is working in a media-training in UK and recommends you to visit http://www.pha-media.com/.
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