The ugg boot
The UGG Boots Store story is now a classic David and Goliath battle. The smaller, original, Australian long-term manufacturers are being pushed by UGG Boots Store Holdings who on the one hand claim they sell an original Australian ugg boot yet the majority, if not all are made outside of Australia (in fact – many in China).
Ugg is a generic term, which has been used in Australia for many years to describe this style of sheepskin boot. It is a product description, not a brand name. Ask any Australian what an ugg boot is and they’ll say sheepskin boot. It’s as ‘ocker’ (slang for ‘Australian’) as meat pies and kangaroos.
So please don’t confuse our Jumbo Ugg Boots label with other UGG Bailey Button Boot or Ug labels, such as some American brand UGG® Australia which is not even made in Australia but in China. Over time, many manufacturers and retailers of sheepskin boots have cropped up.
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