Improve Business Credibility through Letterhead Printing
Most businesses barely whisper their marketing campaign. If ever they do talk to prospective customers, they do it so silently. It’s important that you give your prospects and customers a reason to patronize you. If you plainly tell them about your business, they might get interested, but they wouldn’t do any follow up.
Understand that some of your customers would buy based on emotions while others based on logic. You have to appeal to both these elements by showing them that you are a credible business. Credibility will take their doubts away and help them believe that your products or services are best for their need. Also, it will tell them that you can be trusted which will make it easy for them to seal their decision. There are different ways to establish your credibility. One of them is through letterhead printing.
When used with matching envelope and notepad, your letterhead will be your best credibility booster. It will tell people how serious and professional you are about your business. Anyone who doubts your business will get the front row ticket to your professional service. But credibility requires more than a plain looking letterhead. You might want to spice up your letterhead to draw more attention.
1- Create a great logo – Your logo will be a huge part of your branding efforts. That is why you need to display it on your letterhead. You can use both font and color in making your logo exceptional, or use graphics to make your logo eye-catching. However, the more colors you use, the more expensive your logo becomes. Just use two or three colors and stick with a simple design so you don’t pay more than you can afford in your logo alone.
2- List down the benefits you offer – More than the features you offer, people will usually look for the benefits your product or service provides. You can list them down on your letterhead. Use bullet points to make the list organized and easy to read.
3- Include your business hours – It would help your customers and prospects to know when to contact you if you include your business hours on your letterhead templates. If you operate on irregular hours, you might want to list down the days and hours when people can contact you or visit your store.
4- Incorporate your tag line – If you want to state your mission in your letterhead, the best way to do that is through a tag line. This is just a short phrase or sentence that tells people how your business provides services to customers.
5- Add a testimonial – You can always get a statement from your customers on how your products or services benefitted them. You can then put it on your letterhead to help boost your credibility.
6- Include special offerings – You can announce a special discount through your material. Tell them when the discount will be valid and for how long. It would be best if there are deadlines to the offerings so you can encourage your prospects to act at once.
A lot of businesses ignore the letterhead these days, but this tool can be a great way to perk up your business’ credibility. Have a professionally designed letterhead today and see how your business will improve.
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