Bosideng to multi-brand
With China’s reform and opening up along the way, the development of Bosideng Chinese textile and garment industry has witnessed the development of a glorious career, also witnessed a strong rise of Chinese brands. Thirty years, continued to establish a brand image Bosideng, rich connotation of the brand, building brand culture, creating private enterprises to implement brand strategy, cultivating brand miracle: China now has a world famous brand (Bosideng Down) , 5 Famous Chinese Trademark (Bosideng, Snow Flying, Compro, Bingjie and Hong Yu), two national inspection-free export of goods (Bosideng Down, Snow Flying Down).
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Bosideng to multi-brand, differentiated positioning segment, the field of implementation of China’s winter clothes, “a multi-brand goods,” the most successful business marketing strategy. In the China Industrial Information Release Center released the 2010 ranking national market sales of similar goods in the Chinese market champion Bosideng Down reelection, the snow flying in second place, Compro ranked fifth, Bingjie ranked seventh, firmly establish the company’s portfolio of brands lead the market. Today, that jacket, it will naturally think of Bosideng, China’s business practices category strategy-driven model of the best brands.
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“Person” is the development of the first element is the backbone of the brand among the world Bosideng. Bosideng adhere to the “people first” purpose, innovative human resource management, in order to be tolerant to diversity of spirit doors to talented people, the implementation of “prospering enterprise projects.” Company introduced a “capable, Yongzhe” selection system, train a number of practical ability and integrity of high-quality talent. Companies learn from the modern enterprise management mode, and effectively strengthen the vocational education and job training, create a large number of quality, talented, dedicated, selfless brand employees.
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