Behind the “Swiss Made’ Reputation-Quality,Design and Long History
Watches, far from a mere timepiece just used to tell time, is more of a symbol of the wearer’s stands and position and above all, taste. And a watch bearing the designation of “Swiss made” just tells more about these stuff than the rest of the pack. Swiss watches for so long enjoy a solid reputation in all over the world.
Of course it’s not just a label that earns its watches fame. It’s what lies behind the label and what it means for the consumer really distinguishes itself from the rest. Perching itself on the highest rung of the market ladder, it first of all boasts high quality. Here the concept of quality comprises the technical quality including accuracy, reliability, water-resistance and shock resistance and the aesthetic quality like elegance and design. Because of its reliable quality and creative design, Swiss watches just stand out.
Apart from its superior workmanship, accurate timing and unique design, Swiss watches’ unrivaled position is also due to its long history. For example, Rolex, the famous manufacture of watches is greatly esteemed and successful and its brand name is registered by its founder Hans Wilsdorf in 1908 when he was only 24 years old. In 1920, it received was honored with the survey report on quality first of its kind issued by the government. LONGINS, whose brand name was registered in 1867 by Erenest Francillon. It started out as a small watch making factory in a community before earning its widespread reputation in the 1869 OlympicGames.
Because of its quality and long history, Swiss watches’ position in the entire watch making industry is unequaled. Though faced with strong competition, its leading position is rock-steady among its counterparts. And to maintain its reputation expand its scope of influence, the Swiss never stop putting considerable efforts into its watches.
The author is an enthusiast of tag heuer. View the amazing collection of tag heuer formula at www.tagheuerreplicas.net
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