SEO Marketing: An Essential Tool for Software Companies
In this day and age, every business that intends on thriving needs to have an online presence. For software companies, this is especially true. Any type of information technology company should have a presence online. In order for that to happen you need to do some search engine optimization. Your customers will be able to find you when you do this as it will help you rank better in the search engines. For instance if you make accounting software when someone searches for accounting programs your website should come up in the top 10.
Mainstream advertising in this day and age is either dead or extremely expensive. Building a nationwide brand through television advertising and other forms of mass media can cost millions of dollars. The yellow pages are not very useful anymore. If a company wants to grow their business the best chance is using internet marketing.
The form of internet marketing with the most value, although there are many, is search engine optimization or SEO. The reason is that once you achieve your desired ranking in the search engines you will have targeted traffic coming to your website on a constant basis. This is a free tool that you can use, which is the best part about it. Unlike Pay Per Click advertising you won’t have to pay for every visitor, although you may spend some money getting there and a little to maintain your ranking.
When you use PPC, you will post an ad that will show up when someone searches for your desired search term. Every time they click on your ad, you pay. It’s possible to pay between $1 per click all the way up to $50 per click depending on your particular industry. As you might imagine, this can get expensive quick. Also, if you do not have a way of capturing information from your traffic a lot of it will go to waste. However, you’ll be way ahead of the pack if you can rank well in the natural organic search rankings.
Many companies only use their website for their existing customers. They are not actively attracting new customers with their website. Websites are not really effective if people aren’t visiting them. If you are have never done any internet marketing before I recommend going with SEO.
Firstly, if you can rank on the first page of Google for your most important search term, it will add credibility to your business. If you are ranking well in the search engines, you will be looked at like a major player. Second, many people are skeptical when it comes to advertisements. For this reason, getting targeted traffic through the organic search results is more effective than PPC.
If you are a small business and you’re going to pick one I believe it’s a no brainer to go with search engine optimization. Finding a firm that can demonstrate their value and who obviously know what they are doing is essential. Be patient and SEO does not happen overnight but once you reach your desired rankings you will have a steady flow of new prospects and even better, new customers.
One of the most important things for an Independent software company is to make sure that you have access to a website help forum
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