Toyota promotes its brand through clever calendar app for iPhone
September 2011 The Toyota brand is known across the globe for innovation, flair and always striving for better. To promote this further and bring a little bit of the Toyota culture into the public’s every day lives, the company has launched a range of handy apps for the iPhone. They have recently released a Toyota portal app, Gazoo and Back Seat Driver to increase brand awareness, provide information and create a fun, positive relationship with consumers. Now they have released the Toyota Calendar app. Simple, effortless and with unique features it’s something you’ll want to use every day. This calendar is every bit as slick and is so simple you can start using it straight away. The calendar is a standalone app but it can synchronise instantly with the Google calendar (if you have a network connection and a Google account) so that it instantly assimilates and displays all your upcoming events. Use it to keep track of meetings and social plans as well as create daily ‘to do’ lists to keep your life organised and stress-free. A unique feature to this calendar is the brilliant ‘slider’ which allows you to glide swiftly from a one-day to a seven-day screen view and everything in between. The design is clean, straightforward and functional and looks equally good at home, in the office or out with friends. The calendar features customisable settings and the ability to set alerts and reminders, as well as the ability to set the calendar start days and even choose which country’s holiday dates are shown – so wherever you are you will have the correct information at the touch of a button. Toyota’s apps can all be found at the itunes app store. To download the calendar, find it at http://itunes.apple.com/us/app/toyota-better-is-never-enough/id447546563?mt=8
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