A Picture (of You) Is Worth A Thousand Confidences
In marketing, people just expect you to have business cards especially if you are posing as professional and credible business to your target clients.
One of the things that you need to have as a business owner is a business card. In marketing, people just expect you to have business cards especially if you are posing as a professional and credible business to your target clients. Without a business card, your target clients would just see you as another fly-by-night company that will not be able to provide them with what they are looking for.
Business cards are like any other marketing collateral such as an envelope or brochure – they reflect who you are, what you can do, and what you have to offer. These cards just like your presentation folders for example, give your target clients a glimpse of your brand image. Hence, your presentation folder printer for one should be able to represent the best image that would garner a positive impact to your target clients.
And with the advent of digital printing, changes have been made to business card marketing that have made a big difference to how target clients perceive the business owner or the business itself. Nowadays, including profile pictures in the business card is becoming the trend. The problem now is that many business owners and marketers are having a hard time deciding on what picture to use for their business card. Mind you, spending too much time picking the right picture for your business card is one of the easiest ways to waste your time and energy. Instead of growing your business, the activity actually keeps you from doing what is necessary to be successful in your industry.
Nevertheless, we cannot deny the effectiveness of having a profile picture in your business card. So to make it faster for you to choose the best picture to represent yourself, here are some quick tips to help you accomplish the task at hand.
Relax and be yourself. Don’t imitate those rigid and stiff pictures of executives in what has been the trend nowadays for corporate snapshots. Sure, you look well groomed wearing a suit and tie that makes you look very professional. But the downside to a picture like this one is that you don’t come off as someone who is approachable and a people-person. Your target clients feel that you’re so stiff that you won’t even consider their feelings and their own needs. So better create a relaxed profile picture that you appear clean and decent. It would make it easier for your target clients to feel more personal with you.
Smile! Again, be more relaxed and make it appear like you are enjoying yourself doing your business. Let them feel that you love what you do. Let yourself smile and convey to your target clients that you are confident about your business and what you can do for your customers and clients. And they will certainly reach out to you because they know that you’ll be able to help them get what they need.
No icons or logo please! Use your picture, not your logo or an icon and clipart. The essence of providing your profile picture is to let people to get to know you and build confidence with what you can do for your target clients. If you use a picture other than your own, your recipients might wonder and think that you’re hiding something from them.
The point here is this: people want to engage in business with actual individuals. They don’t want to be talking to someone who they haven’t seen or heard. It makes them afraid to entrust their money that easily. Remember that these people are putting their hard earned money on the line, so it is just proper for them to expect someone to be responsible for it.
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Sharon Pillar is a fine arts graduate, and now working in presentation folders printing company at Arlington, Texas as a Photoshop Specialist. When not busy editing images she can be found on her laptop promoting presentation folder printer online.
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