Information appliance industry: enhancing the core competitiveness of means – ho
According to the China Household Electrical Appliances Association statistics, China's home appliance manufacturers and supporting more than 8000 companies, home appliance industry has become a 380 billion yuan sales of large industry. However, with China's accession to WTO, the trend of global competition home appliance industry has become more evident, profits fell sharply, while also facing severe anti-dumping and the pressure of high tariffs. According to latest data released by Ministry of Information Industry, 1 to 2 months this year, China color TV industry revenue grew by only 3.8%, profit growth is -6.8%! In response, the expert appeal: home appliance industry to enhance profitability The key is to innovation, information is the first engine of innovation support.
2005 year for home appliance industry, can use "internal and external problems" to describe. Intense competition in the domestic market led to reduced profits in overseas markets, high tariffs imposed anti-dumping and the voices come and go, plus home appliance chain channels and control of the profits squeezed, household electrical appliance enterprises are not better than the whole day. In 2006, home appliance industry once again sounded the alarm: It's Ministry of Information, 1 to 2 months of negative growth in TV industry profits. With the improvement of living standard, color TV, refrigerators, air conditioners and other appliances constantly in people's home, home appliance market transformation into a buyer's market, home appliances intense competition among enterprises unprecedented scale production and in the homogenization trend, , competition among home appliance business has been beyond a simple product maneuvers contest in cost, service and technology orientation to start. Quick response to market, manufacturing capabilities, excellence in cost control and rapid delivery of products to better meet consumer demand for product design and technology, have formed at different angles on the competitiveness of enterprises. In this case, the information capacity of a lubricant and booster of all, the information capabilities have begun to play a central role in enhancing the level of competition.
It is understood that Konka, Hisense, Skyworth, TCL, Xoceco and other household electrical appliance enterprises with information technology, the color TV, flat TV, mobile phones, automotive electronics and other product lines to reduce procurement costs, cash flow significantly faster effectively raised the level of R & D management, shorten the development cycle, reduce development costs. Can be seen in independent innovation as the main theme in all sectors after the information appliance industry will promote a new round of racing fever.
Survey, household appliances industry, the core business processes in the enterprise of raising the level of information significantly. In 2005 over 60% of enterprises reached more than intermediate level, compared with an increase of 13% in 2004. Which, at the heart of the business process level of advanced information technology to enhance the proportion of enterprises almost doubled; at intermediate levels of information technology companies have also raised the proportion of 6.84%. And raise the proportion of senior corporate correspond, at the primary level of the enterprise by 2004 the proportion of 40.9% to 33.77%. This shows an increasing emphasis on home appliances business enterprise information construction, is to increase investment and construction, and speed up core business processes, the level of information to the information system of unified planning, data integration to high intermediate level, and even the most achieving integrated You control the high level of change to improve the overall level of information. But noted that there are still about 40% of enterprise information systems at the lack of unified planning, the data difficult to share and below the initial stage of use. This will be the home appliance industry, restricting the overall level of information to improve the main factor.
In the home appliance industry in 2005, the proportion of IT professionals has reached the total staff is about 4.7%; employees with bachelor degree or above accounted for 29.4% ratio of staff. On the one hand, home appliances IT professionals and enterprises to actively raise the proportion of highly educated workers to meet the needs of enterprise information technology to enhance information technology and enterprise development and effectiveness of the degree of integration; on the other hand, the expansion of the required information While the scope of human resources, household electrical appliance enterprises must also update the concept of human resource management, efforts to promote human resources information technology.
Appliance business investment in information technology to maintain a high level of growth, the information infrastructure and information application system construction investment in 2004 were 64.65% and 11.31% growth. The results showed that household appliances business information given adequate attention, is gradually increasing input of information for the information infrastructure, information, applications development, information resource development and other aspects to promote direction and efficiency of enterprise informatization direction.
Appliance industry information technology coverage survey, household electrical appliance enterprises in 2005 is still the most widely used financial management, accounting for 90% of surveyed companies over; followed by the inventory management, accounting for 70 % of; application is still at least e-commerce and business intelligence, were only 5.81% and 28.39%.
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