Chinese Sports And Leisure Apparel Town
Scenery the town is located in Shishi City, Fujian Province, south-west is a stone lion land transport must pass through. Town area of 16.27 square kilometers, jurisdiction over 12 administrative villages, the resident population of 26000, 30000 people and overseas Chinese. Since the reform and opening up, especially in the town built in 1993, ten years, scenery the town to develop a market economy, private economy and export-oriented economy, gradually developed into a garment as a pillar industry in emerging overseas Chinese town. There are more than 650 types of enterprises. In 2002, the town achieved a GDP of 2.24 billion, 1.98 billion yuan industrial output value, sales income of 1.77 billion, fiscal revenue of 95.71 million yuan and exports worth 23.6 million U.S. dollars, per capita income of 6960 yuan farmers.
Beauties of the development of the town of sports and leisure apparel industry has experienced 80 years of the 20th century to the present stage of industrial foster the rapid development stage, is accompanied by the vigorous development of China’s sports undertakings and thrive. After more than ten years of development, and gradually formed a complete industrial chain of clothing, the nationally known mandarin ducks pool cloth market, Jinhui fabric market in the town area, which operates in Indonesia, the Philippines, South Korea, Taiwan, Hong Kong and other countries and regions, and domestic in all regions of textile fabric products. Taqian accessories market has taken shape, will provide companies with zipper, trademark, interlining, buttons, ribbon and other accessories. The Shishi City, under construction in the city of Asia’s largest clothing – Shishi clothing city is also located in the town area.
In 2002, the scenery the town to produce sports and leisure apparel companies based the number of more than 150, including 56 above-scale enterprises, 35 foreign-funded enterprises, private and individual enterprises 120. The industrial output value reached 1.1 billion yuan, sales income 10 million yuan, total profit and tax of 1.2 billion yuan, export 15 million U.S. dollars, an annual output of more than 5000 million pieces of apparel (sets), employing nearly 3 million people, emerged a number of such “Kin Kin”, “Hao Jian”, “schuh & co Boy” and “Psyche”, “Kay from,” “Olivier” and other well-known sports and leisure apparel brands, of which, “Hao Jian”, “schuh & co Lang, “won the Famous Trademark in Fujian and its products are good quality, variety complete, the price fit, style and other characteristics of novel based on the national market, market share continuously upgrade the products sell well all over the country and Southeast Asia, Europe, America, Middle East and Hong Kong, Macao and other countries and regions. The industry gradually became a major feature of lions clothing industry, and has become the nation’s leading sports and leisure clothing production bases.
China’s accession to the WTO, the garment industry is facing new opportunities and challenges. Scenery the town continue to sports and leisure apparel industry as a pillar industry of support. For enterprises to create good investment environment and production conditions, and guide enterprises to establish advanced business thinking and modern scientific management ideas. Vigorously promote the technical progress of enterprises, improve production technology and equipment standards and technical development capabilities, attention to the cultivation and the introduction of business, thereby promoting their overall quality. Vigorously implement the brand strategy, brand-name formulation of supportive policies to encourage to strive for emergence of a number of multi-provincial famous trademark, and strive to create national or even international brand-name products.
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