SEO Service Reporting Expectations
SEO is a huge service for a range of businesses and these days many companies either live or die by it. If you have heard a lot about SEO and have high expectations then you are right too and you should recognize that it can do nothing short of blow your business up to massive proportions.
The reason for the importance of SEO for a company’s success is of course that the internet has these days become so crucial to its success. These days if someone is looking for a particular service or a particular product then the first place they will look is the internet. If you want your hair cut and you live in Surrey then you will search ‘hair cut in Surrey’. From here you will then look at the addresses of those companies that come up and you will use this information in order to tell you what there is available to you and to help you choose which service you eventually use.
If your company however does not come up in that Google search, then you are going to lose out on that vast majority of people who search for services online. Sure you will still get customers who notice your store walking past, but that is going to be a large proportion of your potential custom just immediately gone. For other businesses – perhaps you are a financial adviser for instance – then you won’t even necessarily have a ‘store’ as such for them to walk past and so that means you’ll get no custom at all or at least very little compared to what you could.
You really should expect SEO then to change the amount of custom coming in, but how does this all work? What can you expect from SEO services directly? Well first of all they are going to try and improve your website. A website can be improved many ways, but a few minor tweaks can make all the difference to your position in Google searches. Likewise they will probably try to ensure that you have a certain amount of content on your website – i.e. articles. By getting more articles onto your site there is then more text for Google to spider and a higher probability that someone will search for an exact phrase on your site. Then they will get you links – lots of inbound links pointing at your site which Google views as referrals (and which may bring some visitors directly to your site).
For all of this though you will be asked to provide a keyword for the SEO services. This is the keyword that you want people to search for to get to your site (word or in most cases a short phrase). This must be something that people would type to find your site, but at the same time the SEO service will tell you if there is much competition for that term. You’d never be able to rank for just ‘gym’ for instance as you’d be going against thousands of other sites that had more money and time than you to get there.
Many people choose an seo company based on where they rank on Google for relevant terms. SO if they are searching for an SEO company in Melbourne, they will trust more the businesses that rank near the top of Google for seo Melbourne.
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