Chinese Apple iPad/iPad 2 User Purchase Behavior Research
Product Model Owned by User
Apple iPad percentage is relatively higher, 16G/WIFI version receives most favors Promotes. In this investigation, the majority is first generation ipad user. According to survey result that altogether there are surpass 60% users have Apple iPad, but Apple iPad 2 users is insufficient 40%.
For product disposition aspect, 16GB storage capacity’s WIFI version product receives more user favor. And Apple iPad (16GB/WIFI version) user reaches as high as 34.8%, but Apple iPad 2 (16GB/WIFI version) user also has 20.6%. Meanwhile you may discover from investigation that bigger storage capacity product price is higher, user quantity along with it decreasing progressively. But regarding same capacity’s product, users who has WIFI version product are more than WIFI+3G version product.
Product Edition Owned by User
There are surpasses 60% users to have country product. In the apple plate computer’s product type aspect, in this investigation has product which 62.3% users have for the country good product, meanwhile some 22.7% users have port good version apple iPad/iPad 2. But has the parallel import edition apple iPad/iPad 2 users to occupy 15.0%, the proportion is not small.
More Apple iPad 2 users has country line, parallel import edition product. The contrast has apple iPad and the apple iPad 2 users may discover that the more apple iPad 2 users have the country good edition and the parallel import edition product, but it occupies compares it not to be more obvious than in apple iPad user’s occupying the disparity. The survey result showed that some 63.6% apple iPad 2 users have the country good edition product, is higher than the apple iPad user 2.1%. Meanwhile, purchase port line of iPad 2 users is less than purchase port line of iPad user.
The different sex user is so different when they chooses product edition. The different sex user in displayed the obvious difference regarding the apple iPad/iPad 2 edition choice aspect（ipad related: convert video to ipad）. And choice country good product masculine user less than 60%, but stemming from the safe idea, chooses this edition product the feminine user to occupy compares reaches as high as 74.5%, is higher than it to occupy in the masculine user compares 16.2%. Simultaneously chooses the port line and the parallel import product feminine user occupies compares separately is lower than it to occupy in the masculine user compares 8.9% and 7.3%.
Product Color Owned by User
57.5% users have Apple plate computer is black. When is inquired about Apple iPad/iPad 2 product colors, 57.5% user will choose black. But iPad/iPad 2 users who own white edition apple is 42.5%.
More Apple iPad 2 users have white product. Carry on segmentation for Apple iPad and iPad 2 users(related: ipad converter mac free), Apple iPad user’s product are is black, the proportion achieve 64.0%, but has the white edition iPad user only to account for 36.0%. But in the apple iPad 2 users, has white iPad 2 user quantity more than half rise to 53.9%, but has the black iPad 2 users to occupy compares only has 46.1%.
More feminine users will choose white edition product. The different sex user in also has a difference regarding in the apple iPad/iPad 2 color’s choices. In the masculine user, has the black Apple iPad/iPad 2 users to occupy is quite high, is 59.0%. But in feminine user, although has the black apple iPad/iPad 2 users also to occupy most, but has white Apple iPad/iPad 2 users to achieve 49.7%, is higher than it to occupy the ratio obviously in the masculine user.
Primary Cause For User Purchase
The rich application and software become Apple factor to attract user. Now plate computer market produce emerges one after another incessantly, but simultaneously also many passes off fake articles for the real thing the situation appears. Under the numerous product’s power plays, Apple iPad/iPad 2 are maintaining throughout the leading position.
In this investigation, it is inquired about why user will choose apple iPad/iPad 2:00, 42.6% users expressed that the most main reason has settled on its rich application and the software, meanwhile will have the nearly 30% users to think that the apple brand will be worth trusting. Purchases the apple iPad/iPad 2 users because of the followed tidal current to be also not infrequent, has 17.4% users in the investigation to choose this item.
Masculine and feminine user reasons to choose iPad/iPad 2 is different. Masculine user and feminine user in purchase iPad/iPad 2:00, considered the most primary factor differs from. And regards the apple iPad/iPad 2 rich applications, software’s masculine user proportions to be higher than the feminine user obviously, but in feminine user buys because of the faith apple brand machine the user occupies the comparison male to be higher.
Period of Revolution of User’s Product
Nearly 80% user’s buying iPad/iPad 2 time is insufficient a half year. Apple iPad soars from 2010 is born. But looking from this investigation’s result, the accumulation altogether has nearly 80% users to buy machine insufficient a half year. And the use apple iPad/iPad 2 insufficient three month-long users occupy the ratio are 25.4%, meanwhile some 43.9% users expressed that the product has used until now for 3-6 months. The product already used 6-12 month-long the users also to occupy the certain proportion.
User’s product purchase channel
Most multiuser buys products from Apple brand exclusive agency. The user purchase apple iPad/iPad 2 channels are varied, from this survey result, Apple brand exclusive agency becomes most multiuser buys product channel, there are 26.6% users choose this item. Meanwhile sells the field and on-line C2C numerical code shop from electrical appliances 3C purchases Apple iPad/iPad 2 user proportions also in over 10%. Through large-scale IT, overseas relatives and friends, Apple brand official net, on-line B2C commercial city, the relatives, company welfare, reward obtains, Apple iPad/iPad 2 users proportion reduces gradually.
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