What is Good and What is Too Much in Custom Poster Printing
You sometimes never really know how far you can take your custom posters. Some people are wild and outright adventurous with their custom poster printing (to their detriment), while others are so guarded and simple with their styles that they don’t look like custom posters at all. If you are developing your own color posters yourself, you will of course need to find that fine balance between “unimpressively manufactured” custom poster designs and the “just a little bit too much” wild posters.
In this guide to custom poster printing, I will give you a good idea of what passes for good custom poster printing these days as well as give you notes on what is too much or too few when it comes to its different aspects. We will discuss each aspect of poster printing so that you know which options you need to watch out for.
• Poster sizes – First we shall discuss poster sizes. The best way to be just right with color poster sizes is to refer to poster templates. If you follow the standard sizes of your poster templates, your color posters should be good enough for any poster printer and poster deployment scheme. What you should avoid though here is the use of too large or too small posters.
Large posters might seem like a great idea, but it can get a little bit too much for most people since they are hard to print, deploy and maintain. On the other hand, too small posters (8.5 by 11) are also not as ideal since they have little impact and look amateurish. So make sure that you pick poster sizes that are in between the largest formats and the smallest ones. A poster that is 18×24 is a nice middle ground option for most people.
• Poster shapes – When it comes to poster shapes, you are better off using the standard rectangular shape for poster printing. While it might be tempting to be unique at times and print weird square, circle or even triangular color posters, all of these different shapes are typically harder to print, more expensive and more difficult to deploy in certain locations. Since most printers and locations support rectangular posters, it is far more easier and convenient to just abide by standard poster shapes. All your originality can come from your design itself, you don’t need weirdly shaped posters unless you are really desperate for attention.
• Poster colors – In terms of poster colors, the best option is to always go for color schemes that have 3 colors or less. Add more colors to this scheme and you will be going on the deep end of color poster design that might overwhelm your poster viewers. So make sure that you develop your color theme carefully and stick with the most minimum number of colors as possible.
• Poster images – When it comes to images, the best way to go about it is to use simple professional quality images. You do not need to create abstract or grunge poster designs to make an impression on people. This can actually be a little bit too much and will repel most viewers. Simple pictures with actual people that most viewers can relate to can often be enough to communicate the right message. So if you just use a high resolution classic photograph with a good composition, you should do quite well and your color posters won’t get loud or cluttered in any way.
• Poster Text – Lastly when it comes to text, you should always use simple fonts that are easily understood. You might be tempted to use those very artistic and wild fonts that can be downloaded for free, but trust me for poster printing they are just too much sometimes. You will want readers to understand your poster text quickly and the only way to do this is via simple headline poster font styles. So never use those wild font text, it will only make your color posters harder to understand.
Great! Now you know what is relatively good and what to avoid in custom poster printing. Hopefully now, you should be able to create custom posters with just the right design elements that work well. Good Luck!
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