Guidelines For The Purpose Of Search Engine Marketing – Locating Key Words
Authorities who deal in Search engine optimization (search engine optimization) are of the opinion that to be able to rank well in SERPs’ (search engine result pages), each webpage of your website should incorporate 2 to three key phrases (rather keyphrases) spread ‘evenly’ more than the page. This can enable search engines to know the significance of those key phrases vis-?-vis your webpage and list accordingly in SERPs’ when queried for those keywords.
That being so, it follows that your webpage should be simply readable, however include subtle methods to serve your ultimate aim of selling your product or service. This calls for expertise in writing content suitable for your webpage such that a viewer finds sufficient interest to remain tuned to your web site, and as a follow-up action, contemplates acquiring your product or service that would serve his require.
This article will deal on the aspect of strategic positioning of keywords within your webpage. Within the subsequent portion, I will try to give examples of what an perfect content writing ought to be like. I will also glance by means of in Part-II what Seo specialists say ‘must-do’ steps for overall optimization of one’s webpage for the search engines like google. What search engines like google need to see?
Let us proceed with an example. Let us assume that you simply are to write an essay on ‘Hurricane Katrina’ to be assimilated in a webpage. For simplicity, let us further assume that ‘Hurricane Katrina’ is a keyphrase you might have chosen for your webpage. We will now go step-by-step on the best way to proceed in order to make your page-content ‘optimized’ for search engines like google.
Description or synopsis. The meta-description (which is, description meta-tag) of one’s webpage ought to come appropriate soon after the title tag. In reality the meta-description is far more like a brief statement concerning the content material of one’s webpage, just as you would write a brief outline or perhaps a synopsis in case you are to write an essay on the subject. Let the sentence ‘Hurricane Katrina takes absolutely everyone by surprise and leaves thousands homeless.’ be our meta-description for the webpage.
Third, the keyphrase ‘Hurricane Katrina’ is once once more located within the starting, so that search engines like google start to recognize that this keyphrase is indeed crucial for the page-content. And lastly, it is better that the description ends in a full quit.
The second portion of this article (Part-I) describes how keyphrases must be placed in body content material, such as headings, principal topic, sub-topic, etc. for search engine optimization.
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