Increased consumption of luxury men catch up with women
Bain think China and Asia of luxury goods market growth areas mainly cars, hotel and personal luxuries, Brazil is mainly red wine, Russia is mainly high-end high concentrations of wine and top cuisine, and India mainly designer home etc.
In addition, the study also shows that men go to the mall and increased the number of times, and women buy everything and the number of high-grade wine and increased, the men and women on consumption has been more and more close. Other findings of the market brand consciousness obviously strengthened, and the consumer products increased the demand for environmental protection, science and technology also play an increasingly important role.Louis Vuitton Damier Ebene Canvas Geronimos Brown N51994
This year, the personal luxury consumption is expected to reach us $265 billion, a rise of 10% over 2010. 2010 is the 2009 economic crisis for the first time after the year of recovery, consumers start to build up confidence and increase consumer spending. Retail and wholesale gap also to drop, and online shopping is expected to increase by 25% to $7.7 billion.
And with China as a representative of the Asian market continues to grow, in 2011, the Chinese market is expected to rise 35% sales more than $17.9 billion. Japan’s sales expected to rise 2%, the United States market 8%, European market 7%.Leather accessories, clothing sales expected to rise 13% and 8%, watch and jewelry sales rose 18%, perfume and cosmetics expected to rise 3%.And, the cost of luxury goods in men in almost every field catch up women, so many brands began to focus on men.
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