Presentation Folder Printing: Creating a Design that will Wow the Audience
In a competitive industry, a good impression is important. We have often heard that first impression lasts. It is important that you understand the importance of this statement so you can effectively stand out in a highly competitive world. Remember that as a business owner, you are trying to sell not only yourself, but also your products or services. If you can make a good first impression, you already have an edge over your competitions.
Aside from grooming yourself for a good impression, you need to also create marketing materials that will make sure you have a get a good and last impression. One good material to invest in is the presentation folder. Presentation folder printing is not actually a difficult task. When done well, your folder will serve as the perfect solution to organizing and presenting your printed marketing materials to your customers and prospects. It will stir the interest f your customers and encourage them to take a peak inside in order to know what is in store for them.
Beyond their functionality, presentation folders are a great asset to your marketing campaign. But with your competitions likely creating their own folders, you need to make sure that yours look unique so they stand out. Don’t create a design that looks very similar to your competitions.
If you have a current design that looks similar to your competitions, it’s time you rethink your design. Take out the creative child in you and come up with a unique and innovative design that will get people interested in your folder. Here are creative tips to help you come up with a design that will wow your customers and prospects:
1) Create an unusually sized folder. Most standard documents come in 8.5 inches by 11 inches. To effectively contain these documents, your folder has to be at least 9 inches by 12 inches in size. You can create a larger or smaller folder than this standard size so you can make your folder stand out. Just make sure that the size you create will still be able to hold a standard sized document. Creating an odd size will surely increase the uniqueness of your material, but make sure that resizing won’t affect the effectiveness of the materials and documents you will put inside.
2) Consider die cut printing. Instead of creating the standard straight edges, you can go for rounded corner or a unique shape. This will add to the eye-catching appeal of your folder. Die cutting is not so expensive these days. Find a printer that will offer you affordable die cut printing rate.
3) Make your folder design more than a logo and slogan. Aside from putting these important elements in your presentation folder templates, you need to also include other important details such as your contact information, testimonials, and other important details related to your business.
4) Create impressive marketing materials to put inside the folder. Make sure your business cards, brochures, and booklets are designed well so they will look catchy and compelling inside the folder.
5) Simplicity works. Don’t compete head to head with the glossy and vibrantly colored folder of your competitions. If you can create a design that simple and stays away from their look, it would be easier for you to capture your prospect’s attention. A simple design might sound unimpressive, but oftentimes, it is the best way to make your folder work.
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