Burberry meaning: the model of digital luxuries
September 13, 2011, Burberry in London fashion week open 2012 chun xia fashion show, has always been seen as fashion celebrities the privileges of the “internal fashion show,” but this time in celebrities have not seen the new products, to the 535000 Twitter Burberry fans full feasting my eyes. In the model are wearing their new product on T stage show before, the photographer has will upload photos to Twitter account.
In the digital world of lengths luxury brand list, Burberry was certain). From 2009 photos sharing website “ArtoftheTrench” start, Burberry in digital of performance has been adequately, not only in all the main social media platform elaborate layout, and the most important positions in luxury fashion show in every breakthrough, such as in April this year held in Beijing 3 D holographic images show, use the digital technology by only six model was finished a luxurious show Canon.Louis Vuitton Epi Leather Pochette Homme Epi Black M52522
But we still remember, only two or three years ago “digital media” and “luxury” was also considered a paradox, and even now take that view is still the man. One of the digital media with “civilian”, “sharing” temperament, can say is on a “elite”, “unique” for the life of luxury goods made worst enemy. Pay attention to let the whole world each other digital equalizer, and high-end fashion brand but in a sense identity “isolation”, with the most ordinary people buy the ability to intercept outer, so that the purchaser is “unique” feeling.
But, this is the luxury and its designers have to solve the problem: the world luxury buyers, the average age of the declining, consumer group for future brand loved and network depends on the only no subtraction. Not long ago of digital media is becoming ambivalent luxury brand, has begun to change his attitude luxury and digital media, was is not a paradox, it is only a problem just. Brand to do, just find themselves in problem solving methods.
“In a few years ago, we in Italy and DonatellaVersace and Armani meet the person in charge of the… their attitude is” Numbers? Kidding, “and now they’re active asked” what should we do? “It is 180-degree turn.” An anonymous luxury public relations company CEO sighs. Burberry also to give his answer, but the number of Burberry review process, it can be said that the solution to this problem is the way and attitude achievement it now success on the Numbers.
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