Using Adwords To Make Cash For Your Website
Forget AdSense, AdWords Remarketing earn more with the code!
A rather dubious title, I admit it! But this article is therefore a bit of guerrilla marketing where the boundaries are to be determined.
Maybe you’re already familiar with Google AdWords Remarketing. In short, it boils down to: visitors have visited your site but not the desired action can be taken in a “list” places. This list can be carried through Google AdWords ads (on the content network) target. Not yet clear what it is? Sure to check out this video: What Remarketing ?
Remarketing code
Implementing Remarketing is very simple, all you have to do is a code on the pages stick. That’s it.
Remarketing works very well
For many of our clients we use Yargon Remarketing, and it often works very well. The service itself is interesting.
But this service is intended for the retargeting of visitors to your website. Or maybe not quite …
Remarketing on external websites?
And here comes the guerrilla tactics: why this code to paste on your website? I have been a number of examples of companies that met the code on another website, a website that they do not own.
An example:
We have an online store that sells laptops, site A. Furthermore, we compare-all-laptops.nl example, a comparison site so that laptops can be compared, site B.
These websites have nothing to do with each other and operate independently. It goes without saying that visitors to site B to site A very interesting (the shop).
A Web site asking to B or their own AdWords Remarketingcode on their website can post. This gives A website is a list of potential buyers, but is Remarketinglijst filled by visitors to site B.
New way to sell ads?
In itself this is a very smart way. The shop in the example above “gets” a list of people that are right within their target group and the comparison website a fixed fee for each new lead, per month, etc. And since this is a list of very interesting leads, this yield quite a bit.
Illegal? Ethical?
As I said, personally I find it very smart. A typical example of guerrilla marketing. The question is, first, whether it actually allowed, and whether this direction we have to go out. I can imagine that if the consumer does not feel good that you are going in many different “lists” state.
Whether it is allowed by Google I do not know, I have certainly nothing to find. But if it is officially permitted, then opens a whole new market for publishers. Instead of advertising sales, selling just one place in your source code (which is Remarketingcode top)!
I am very curious what you think of these tactics are!
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