4 Ways to Beef up your Business Cards
It’s a tough world out there, not only for professionals but for businesses as well. With the economy not getting any promising these days, it’s a tough challenge for businesses to be draw in people into their business that are actually willing to pay for their products or services. If they can easily compel people to buy their offerings, that’s great news; otherwise, they would have to spend more time polishing their marketing campaign.
It’s no secret that the online market has been rising in popularity these days, giving businesses an easier way to get in touch with their target audience. With just one email or tweet, they can already get their message read by hundreds if not thousands of people. But despite these advancements, on important marketing tool remain to be indispensable to businesses. A marketing campaign will not be complete without it, so every business owner is advised to invest on it. This marketing tool is none other than the business card.
Business card printing is still among the effective tools that help bring business success. It may be small, but it contains all important details a customer need in order to get in touch with you. It can easily be kept in a wallet, so your target audience doesn’t have to worry of keeping them. Unfortunately, once they are kept, they have to be actually seen before people can remember that. That is if the card has made an imprint on the person’s mind making it easy for him to remember who you are.
What if the card is seen but doesn’t ring a bell? Because the design was not unique or interesting, the receiver cannot even remember who gave him the card. That’s something you want to avoid with your business cards. If you want your cards to be engaging and compelling, you have to invest enough time and money on them. There is, however, an easy way to make your cards interesting. Here are some of these strategies:
1- Consider creating plastic cards. Most business cards are made of paper. Unless your design is exceptionally good, it will be quite difficult for you to make your paper card stand out. By using plastic, you can easily draw attention to your card and present your business in a unique manner. You can use a variety of colors in your design, but make sure to incorporate your complete and correct contact details. Remember that even if your plastic card is designed impressively, it won’t be any good if the contact details are incorrect.
2- Incorporate a unique shape. Traditional cards are rectangle in shape. You don’t have to stick with that shape in your cards. You can create oval or square shape depending on your need. A uniquely shaped card will surely make your card look interesting.
3- Take advantage of unique design techniques such as die cutting or embossing. They will add a distinct texture to your cards that will beef up their look.
4- Print in color. Print only in black and white when necessary; otherwise, have your business card templates printed in color. Color printing is already affordable these days, so you don’t have any reason not to take advantage of it. Just look for a printer that will give you a good deal.
No matter how impressive and unique you want your cards to look, it’s still best to keep the design simple. Pick the best design that will fit your business and use it on your business cards.
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